Benefits of Using Variable Data Printing

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Benefits of Using Variable Data Printing - Pel Hughes print marketing new orleans

Direct mail can be cheap and impersonal, or it can be cheap and personal. Generic campaigns put you in front of your customers, but do you capture their attention? With variable data printing, small businesses and marketers in niches can vary their marketing campaigns to target the specific needs of a diverse audience without having […]

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Where Direct Mail Fits in Your Omnichannel Marketing Strategy

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Where Direct Mail Fits in Your Omnichannel Marketing Strategy - Pel Hughes print marketing new orleans

Companies do their best to adjust their marketing efforts to an increasingly digital world by becoming more accessible on a variety of platforms. While quantity may make a company more visible, without integration and the ability to move from one channel to another, a company is never fully utilizing their marketing potential. Omnichannel marketing synthesizes […]

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How the Printing Press Changed the World

How the Printing Press Changed the World - Pel Hughes print marketing new orleans

Contrary to popular belief, Guttenberg did not invent printing; he invented the printing press. Printing itself began in China with wood-carved reliefs of each character that could be pressed onto a medium like silk. The Chinese also invented moveable type, too. However, early forms of printing were still expensive and time-consuming. Guttenberg’s printing press solved both of those problems.

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