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Keep Print Alive in Today’s World
PrintTo truly capitalize on advancements in the worlds of marketing and communications, businesses must find ways to make print work with new channels. Here are three ways that print can be made interactive: Use QR Codes to Drive People to Mobile-Optimized Sites The numbers behind the growth in mobile marketing truly are impressive. More and […]
4 Ways to Test Your Email Program
Email MarketingIt is certainly wise for your company to continue using email efforts in your marketing mix. However, one of the biggest challenges that marketers face is how to get their target audience to pay attention to their emails. One of the best ways to improve the success of your efforts (whether you’re measuring by open […]
Make the Most out of Your Mobile Website
Mobile MarketingTaking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site. Keep Your Branding Consistent: Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing […]