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Make Your Own Content
MarketingThe internet is absolutely full of content. Articles, videos, pictures, interviews, podcasts, blogs, you name it. This influx of material is exactly why your company should create its own content. Tailor content to match the mission of your organization and create literature and multimedia that draws people to learn more about what you and your […]
The Conveniences of Multi-Channel Marketing
MarketingMulti-Channel Marketing presents multiple benefits to the companies who implement such campaigns. It increases the chances for marketing messages to be received by your target market. It allows you to personalize your marketing, while retaining a consistent message and brand. And let’s face it, the more your target market hears and sees your message, as […]
3 Metrics to Improve Your Cross-Media Campaigns
MarketingFor marketing departments, cross-media marketing has proven to be a useful tool when it comes to increasing the success of a marketing effort. Everyone is looking to increase the ROI that they receive from the things they create and distribute — including mailers, flyers, emails, and more. By integrating those pieces with other offers and […]