Your Business Blog and the Fine Art of Posting Frequently

There’s a thin and very high wire the business blogger must traverse. At one end awaits the mighty search engine whose attention you must capture as often as possible. At the other end, your busy readers are pacing. They want to read your content, glean an epiphany or two and still have time to get […]

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Measuring Your Print Campaigns

Despite all the new technology found on the internet, the old fashion methods of reaching new customers are still powerful and effective. Companies literally spend billions of dollars each year on print marketing ads and campaigns. Managing a successful print campaign is possible when business owners can answer two of the most important questions in […]

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Why You Should Incorporate QR Codes into Direct Mail Campaigns

Direct mail campaigns need to be effective beyond anything else. While it’s also a good idea to make sure they are colorful and informative, they need to be effective. This means that you have to use all of the latest tips and tricks to make sure that readers see the benefit in what you are […]

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