Restaurant Acquisition Campaign – New Mover & Birthday Direct Mail

New Mover/Birthday Acquisition Campaign   A franchise restaurant group was looking to increase sales in two of their markets that were under-performing. They were looking to expand their customer base as well as respond to some changes in each of the markets. Pel Hughes worked with them to implement a direct marketing acquisition program. One of the […]

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Vitter VDP

Intelligent Direct Mail Printing and Mailing Deliver the Right Message, to the Right Person,  at the Right Time   CHALLENGE: Political campaign managers (like all marketing managers) have found that it is getting increasingly difficult to break through the traditional direct mail advertising clutter to make a favorable impression on their customer, prospect or voter. Generic […]

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PURLs – How They Work and How to Get Started

Personalized URLs, or PURLs, are exactly what they sound like. Rather than randomly-generated strings of characters, your clients or staff might log in to a page such as “yourcompany.com/JohnSmith” or “JohnSmith.yourcompany.com”. User John Smith will see a personalized message, which makes him feel valued no matter what role he plays to your company or website. […]

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