Marketing is the lifeblood of any successful company. However, the digital revolution has forever changed the way this is done. Print marketing is one area highly affected by the changes brought forward by the digital revolution. Fortunately, a wise marketer can use these changes to his or her advantage. But in today’s modern marketing era, […]

With all the hoopla surrounding online advertising, many businesses abandon other forms of marketing and pump all of their resources into Internet platforms. This is a big mistake. Despite what those online “gurus” say, print marketing isn’t down for the count. A meticulously planned direct mail campaign can generate leads and have new customers kicking […]

To improve your customer’s experience online, consider these three tips. Don’t make them have to hunt you down. Online customers can easily get frustrated and give up and leave if they can’t swiftly find a way to contact you with questions about your products or services. Don’t make them scroll all the way to the […]

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