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Millennials And The Mailbox
BlogsWhile there are many people who love getting coupons, flyers and other marketing messages in their mailbox every day, the millennial generation is probably one group where your paper marketing methods will fall flat. If you want to reach the younger generation, you’ll have to find ways to reach them where they’re already gathering information: […]
Why Print Marketers Need To Think Differently
BlogsIn the glory days of print marketing, advertisers could produce just about anything they wanted and it would attract the desired attention. From listings in newspapers to colorful spots in magazines, some quality artwork and a quick catch phrase often proved all an advertising company needed to prove successful. However, this day is long gone […]
Marketing To The Non-Internet Crowd
BlogsIt may seem odd — bizarre, to even think that there are still people out there who have little or no use for the Internet. In an age when two out of three people own a smart phone and the average person uses three social media networks, there’s still a huge chunk of the population […]