As with everything else, time changes the way we live and evolve and that goes for the print industry as well.  The way we used print 20 years ago is significantly different than the way we use it today and the way we will use it in the future.  The key is to watch for emerging […]

When starting a marketing campaign for your business or company, the first thing you want to establish is a way to track the success of your campaigns. This will help you figure out what is working for your company and what’s not working. By establishing clear cut ways to track your marketing efforts, you can […]

One of the most important things for any print shop owner to focus on is their marketing strategy.  It’s critical to keep costs low while attracting attention of a variety of people.  For this reason, many small business owners have started posting videos on YouTube.   While posting on Your Tube is free, it can […]

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