Marketing materials, especially for franchised companies with a strong online presence, is important to the branding of your merchandise with your name and logo. An online store for your marketing materials is no longer a convenience for your clients but a necessity and expectation. There are plenty of companies that specialize in such sites to […]
Smartphone usage has broken the glass ceiling – instantly connecting consumers to the products and information they seek. To remain in the game, businesses must meet the demands of ever-evolving use of mobile devices. Below are three must-seize marketing opportunities well served by the ubiquitous use of smartphones today. Mobile sites: Online storefronts know that […]
Mailing campaigns are an important marketing and advertising strategy, but it can become too costly when response rates are low. To improve response rates for your mailing campaign, follow these easy tips. Find Your Target Audience Because mailers are not the cheapest form of marketing, it is crucial to find your target audience. When mailers […]
Every small business needs a website, but it’s important to make sure that people who find your website use it to become your customers. In most cases, great graphics aren’t going to make them make a purchase. These five strategies, however, have been shown to increase conversion rates. Have an e-mail newsletter sign-up. Signing […]
How can traditional print take on a more active form? This question, if not the answer has gained a lot of traction in the past five to 10 years. Why? Because there has been trend for books to be published and marketed in ways that really didn’t exist prior to 10 years ago. The same […]
In order to grow your business, targeting marketing practices is extremely important. The more personal the advertisement, the greater the chance of the information landing home with the potential customer. In order to do this, utilizing different forms of marketing is key. One of the fastest growing methods for performing this action, especially at the […]
No other advertising platform has stood the test of times better than direct mail marketing. Below are some tips to get your campaign started. 1. Start out with a standard template. Templates create the foundation for all your mail campaigns and are as easy to use as personalized business letterheads, envelopes and stationary. This template […]
When it comes to increasing the bottom line of your business, cross-selling is one of the first places to look. It’s commonly accepted that it’s far more expensive to win new customers than to retain existing ones – up to 7x more expensive, according to Kiss Metrics – and so getting your current customers to spend […]
Businesses that employ a multi-channel marketing strategy should make consistent use of direct mail. The multi-channel approach is quite effective at reaching potential customers and engaging them in content. Out of the multitude of typical marketing channels, the best is direct mail. Let’s take a look how it can be an integral part of a […]
Should You Consider Newspaper Advertising? Each year, articles appear online bemoaning the death of newspapers and saying that websites will soon put old fashioned broadsheets out of business for good. Yet, each year, some newspapers continue to thrive as others shut down, suggesting there is still a viable market for newspaper publishers who know what […]
