If your product and service descriptions are not engaging, people aren’t going to bite. Instead, they’ll bypass your information and move on to a competitor who can capture their attention with descriptions that sizzle. When you remember a few simple rules, writing an effective product and service description is a breeze. Know what you’re selling. Research […]
Website banners are a great way to both monetize your website and to get the word out about your small business on the Internet. Depending on the type of site you’re running, website banners can serve two distinct purposes. A business can purchase advertising space on your website in the form of a banner. Whenever […]
Every successful business knows that a website is the gateway to making online sales happen. Yet few understand what is involved with the creation of a website. Understanding the basics allows you to know what to place on the web page that will appeal to your readership to entice them to become loyal customers. Web […]
Many marketers still incorrectly assume that the Internet usage habits of the general population have gone unchanged in recent years. In the late 1990s and the early 2000s, the Internet was traditionally something that was enjoyed in a set space in a home. After a hard day at work or school, a user would come […]
Introduction The deregulation of electricity and natural gas markets has created opportunities for retail energy suppliers to find and win new customers in very competitive markets. Pel Hughes’ experience helping our service provider clients in many of the 17 states with deregulated electricity and some of the 22 states with at least a partial deregulation […]
Often, topical current events used in a marketing campaign can be a great way to entice a targeted demographic. Not only does the audience immediately associate with the current event being highlighted, they also subconsciously associate the marketing strategy with something new; new ideas, new products and services, etc. One of the main questions when […]
Search lists are the proverbial bread and butter for businesses of all types in today’s modern landscape. Thanks to how easy it is to develop a high quality website for your business, the online marketplace as become more crowded than ever. One of the fastest and most efficient ways to stand out from your competition […]
You have a great product but meager sales growth as the situation makes you want to pull out your hair in frustration. Why isn’t the product flying off the shelves? How can you bring more people through the store’s doors? Increasing consumer demand allows you get your products to the right customers. Develop the right […]
The digital era has resulted in a shift in the way companies do marketing. Instead of focusing solely on a sole marketing channel to reach customers, you have an almost overwhelming amount of options to explore. Whether you want to link your direct mailing campaigns with a QR code landing page designed around that offer, […]
For years, the major format for advertising centered around print marketing. From billboards to newspapers and magazines, this proved to be the main method of reaching individuals throughout the country. However, as media has evolved and moved more and more towards online, it is now essential for any successful marketing campaign to originate and have […]
