According to Nielsen’s Global Trust in Advertising Poll, “the most credible advertising comes straight from the people we know and trust.” Influencer Marketing leverages the trust we place in people that we can relate to and whose opinions we value. So, what IS Influencer Marketing? Influencer Marketing is a strategy that leverages individuals who have a […]
Print advertising has been around long before the internet. It is one of the most original forms of advertising and has not gone out of style even with the introduction of new methods like social media advertising campaigns. An interactive print advert is a new form of print advertising used to better engage with the […]
It is now common knowledge that every business with an online presence must invest in video marketing. Video content is engaging, helps explain the features of the product and gives a storyline. However, creating quality videos may be a challenge if you are working on a shoestring budget. Video marketing is becoming an expensive project, […]
John Wanamaker, a 19th century department store tycoon from Philadelphia, once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker had only print options at his disposal and advertising at the time was in its earliest stages, so imagine how confused he would have been if he […]
In the ultra-competitive world of local, state and national elections, it remains vital that candidates effectively get their message to voters. This means getting to the all-important young voters that can swing elections, but it also means not alienating the base of middle-aged or older voters who got candidates there in the first place. In […]
Once upon a time, print marketing was the only game in town. Flyers, banners, posters, business cards, and ads in newspapers were essentially your sole options for getting the word out about your business. Then the Internet happened. And with the advent of company websites, email lists, and social media, everything changed. In the last […]
When creating your print design, there are some common mistakes which you should avoid at all costs. These errors will make your printout look messy and unpresentable and, as a result, you can lose clients. Below are the easily overlooked aspects when setting a print layout. 1. Failure to add Bleed You will notice that […]
Creating quality content is one of the ways of ensuring that you attract the intended online audience. With the advent of social media, great imagery is playing an increasingly significant role in the world of content creation. While relevant text content is important, images can help to entice your audience to click and read what […]
Whether online or offline, creating relevant messages to communicate to your audience is hugely important. These are messages that engage with people and add value to any campaign, marketing or otherwise. As you work to create your next campaign, ask yourself, “Is this message truly relevant to my following?” What Is a Relevant Message, Then? […]
Oh, the never-ending dilemma that is social media. Now, don’t get me wrong. It can be an excellent platform when used in the proper context. However, like a “stand” up comic, who has to engage the crowd to get them to laugh, social media marketers need to “stand” out in the scene online. Therein lies […]
