We all know that tourists come from all over the place to vacation in New Orleans, but did you ever realize just how much business is done here in the Big Easy? It might seem strange, given the…vibe..of the city, but believe it or not, we are home to the country’s 6th largest convention center: […]
The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Consistency is just something that is invariable, like your coffee habit. And just like your coffee habit, brand consistency is completely necessary for the […]
Direct mail gets a bad rap, and we all know it. In an ever-evolving world of technology and marketing, there seem to be hundreds of more “glamorous” tools to connect customers with your brand, but businesses still integrate this old school method in their efforts. Why? Because direct mail is not dead. According to a […]
Our world has gone digital. We receive important notifications by email or text, banking and buying are done mostly online and many prefer talking to friends via social media instead of in-person. That doesn’t mean direct mail is any less effective in a digital age. All forms of print marketing maintain relevancy in our world today. Here is why […]
In an ultra-competitive business world, companies have to do all they can to get and maintain customers. One medium that is often overlooked is outdoor advertising, though this is a mistake given how many people companies can reach with a single billboard or sign that is properly placed and has a great message. Keep in […]
Social media marketing is constantly being revised to attract potential customers and clients to various websites and products. With these changes has come the use of video. Individuals on social media like their information quick and accessible. There are dozens of ways to use a video, but only the best will get you the results […]
According to Nielsen’s Global Trust in Advertising Poll, “the most credible advertising comes straight from the people we know and trust.” Influencer Marketing leverages the trust we place in people that we can relate to and whose opinions we value. So, what IS Influencer Marketing? Influencer Marketing is a strategy that leverages individuals who have a […]
Print advertising has been around long before the internet. It is one of the most original forms of advertising and has not gone out of style even with the introduction of new methods like social media advertising campaigns. An interactive print advert is a new form of print advertising used to better engage with the […]
It is now common knowledge that every business with an online presence must invest in video marketing. Video content is engaging, helps explain the features of the product and gives a storyline. However, creating quality videos may be a challenge if you are working on a shoestring budget. Video marketing is becoming an expensive project, […]
John Wanamaker, a 19th century department store tycoon from Philadelphia, once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker had only print options at his disposal and advertising at the time was in its earliest stages, so imagine how confused he would have been if he […]
