Do you know what augmented reality is? You probably should, because this technology is about to infiltrate the world of commerce in a big way. So what exactly is augmented reality? According to web tech guru Margaret Rouse of WhatIs.com, “augmented reality is the integration of digital information with the user’s environment in real […]
No matter how digital and tech-savvy you are at your marketing firm, you’re more than likely still going to need printing services from time to time — for signs, for direct mail outs, for networking invitations, and much, much more. On the surface, it might seem that all printing companies are created equal, but a […]
When it comes to methods of modern communication, sometimes paper can seem like a vestige of the past. We tend to get caught up in the digital words and graphics of our modern world. But what about the power of the tactile? The impact of giving your customer something to touch and experience? When […]
One of the best ways to grab your customer’s attention is to make them the main event. How? Through customization of your campaign, of course. No – the idea of using the first and last name of your target in an email or mailer isn’t quite novel, but the Personalized URL (PURL) seems to be […]
Everybody loves a deal. That’s why the team here at Pel Hughes is in love with Mohawk MakeReady and the site’s free downloadable resources. We’re not talking about wordy white papers or useless guides. We’re talking FREE dielines (templates for packages that show cut lines and folds of a package on a flattened surface) your […]
Direct mail marketing to potential customers can be a very effective and lucrative tool in your marketing toolbelt. You just have to know how to use it to your advantage. There are lots of DOs and DON’Ts when it comes to direct mail campaigns. Here are some of them: DO: Test and measure, then […]
How can you get a 32% response rate? We did! For our 2017 Holiday Campaign, we decided to make it extra interactive. We conceived a highly organized and personalized (and FUN) campaign to stand out from the generic campaigns that tend to go out during the holidays. To accomplish this, our design team created goofy caricatures […]
In today’s ever-changing digital marketing world, marketing pros are in constant need of the most up-to-date data sheets, brochures, logos, videos, photos, and a wide array of other digital products — in one easy-to-access and user-friendly place. Does such a thing exist? Yes, yes it does. It’s called an online marketing portal, and it automates […]
We all know that automating your marketing campaigns is a time-saver, but are there other benefits as well? Yes! Here are just some of the ways that campaign management automation can help your business or cause: Less lead time: Faster coordination, less time scheduling and launching, less time measuring. All in all, what used to […]
We’ve got a new family member at Pel Hughes, and she’s a big beauty. She wasn’t the easiest piece of equipment to get through the door, but now that we have her, we’re never letting go. Please allow us to introduce you to….. Katie the Komori! Her specialty is H-UV printing, and we’re pretty thrilled […]
