When you think about it, it’s pretty funny how often we ponder the printing process. Because we never really do. Honestly, when was the last time you pulled a lovely catalogue out of your mailbox and said “Wow! I wonder what kind of printing device made this image possible?! Was it digital?? Offset?” Probably never. […]
We’re so proud to have worked on this project for Louisiana Endowment for the Humanities. This beautiful book has been the hard work of the entire team at LEH and their partners. For you print nerds, here are the paper specifications: End Sheets – 80# Starbrite Opaque Cover Text – 100# Endurance Silk Text Cover – […]
We all know that tourists come from all over the place to vacation in New Orleans, but did you ever realize just how much business is done here in the Big Easy? It might seem strange, given the…vibe..of the city, but believe it or not, we are home to the country’s 6th largest convention center: […]
The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Consistency is just something that is invariable, like your coffee habit. And just like your coffee habit, brand consistency is completely necessary for the […]
Direct mail gets a bad rap, and we all know it. In an ever-evolving world of technology and marketing, there seem to be hundreds of more “glamorous” tools to connect customers with your brand, but businesses still integrate this old school method in their efforts. Why? Because direct mail is not dead. According to a […]
Our world has gone digital. We receive important notifications by email or text, banking and buying are done mostly online and many prefer talking to friends via social media instead of in-person. That doesn’t mean direct mail is any less effective in a digital age. All forms of print marketing maintain relevancy in our world today. Here is why […]
In an ultra-competitive business world, companies have to do all they can to get and maintain customers. One medium that is often overlooked is outdoor advertising, though this is a mistake given how many people companies can reach with a single billboard or sign that is properly placed and has a great message. Keep in […]
Social media marketing is constantly being revised to attract potential customers and clients to various websites and products. With these changes has come the use of video. Individuals on social media like their information quick and accessible. There are dozens of ways to use a video, but only the best will get you the results […]
