Did you know there is a professional way of folding paper? Yes. There is a correct way to make those crisp lines, and if you don’t believe us, go grab a cereal box and do a little experiment. Take said cereal box and disassemble. Now take a square section of the box and fold it […]
A solid development plan used to rise and set around direct mail, and while there are many new fundraising channels available today, direct mail can and should still be an important part of your plan Why is direct mail important for non-profits? Direct mail marketing helps you find potential donors. Targeted mailing lists can […]
First impressions last. You’ve got seconds to ensure that first and lasting impression is positive. A well designed, unique business card is a fantastic way to make a strong impression. Business cards are they key to presenting yourself in a good light and impressing important people. If you think of designing your first business cards […]
Do you think handwritten notes are a thing of the past? Think again. Just like interviews and first time meetings, the thank you note contributes to your overall impression. While you might not see many these days, the cards you do send will mean more than you’d ever think. Business thank you cards are a […]
Direct mail is pretty cool. Haven’t heard anyone bust that one out in a while? Well, we just did. Direct mail, while not as popular as it once was, is still a powerful tool to get a message into the hands of your audience. In fact, the Direct Marketing Association found direct mail response rates […]
Signs are important. They’ve always been important. They’re never not going to be important. They act as simple visuals to grab the attention of your customer, but like most things in the marketing and advertising space, they can be done wrong. That’s why the team at Pel Hughes has put together five ways to get […]
Contrary to popular belief, the age of brochures isn’t dead. Yes, digital is the new normal, but that doesn’t mean that print lacks punch. Brochures are a fantastic way to quickly introduce your product or service, and they act as a physical reminder of your brand. But it’s easy to get them wrong…. We’ve all […]
Energy Smart, Entergy New Orleans’ energy efficiency incentive program helps New Orleans’ businesses implement and pay for upgrades that will lower electricity usage. Through the program, Pel Hughes completed an LED upgrade and that is estimated to save 185,740 kWh of electricity per year, that comes out to more than $16k saved on our electric […]
Let’s talk about Direct Mail. You might have some notions about the age old promotional method, but today we’re going to do some truth telling and clear up any of those misgivings. By the end of this blog post, we hope you see Direct Mail’s crazy potential to help your business grow. Here we go… […]
