Direct mail can be cheap and impersonal, or it can be cheap and personal. Generic campaigns put you in front of your customers, but do you capture their attention? With variable data printing, small businesses and marketers in niches can vary their marketing campaigns to target the specific needs of a diverse audience without having […]
Companies do their best to adjust their marketing efforts to an increasingly digital world by becoming more accessible on a variety of platforms. While quantity may make a company more visible, without integration and the ability to move from one channel to another, a company is never fully utilizing their marketing potential. Omnichannel marketing synthesizes […]
Contrary to popular belief, Guttenberg did not invent printing; he invented the printing press. Printing itself began in China with wood-carved reliefs of each character that could be pressed onto a medium like silk. The Chinese also invented moveable type, too. However, early forms of printing were still expensive and time-consuming. Guttenberg’s printing press solved both of those problems.
In the beginning, there was mail… And the mail was good. Letter and post delivery has a centuries-long history. For much of the last 300 years, it’s been the main, and perhaps most efficient way for people to communicate with each other over long distances. Love letters, packages, bad news, catalogs, job applications, and so […]
Small businesses usually do not have the massive budgets that large corporations have to advertise their business. Small businesses must ensure that every contact they have with customers represents their brand so that they can build brand awareness. Here are five essential tools to use to brand and help grow your small business. Business Cards […]
Your business card is a visual representation of you and your brand, so it’s important to design a business card that provides the reflection you crave. Many people are handed business cards every day, so it pays to make sure yours stands out. With the right design, you can leave a lasting impression on someone […]
In today’s digital-driven world, developing content for your marketing campaign is no easy task. Consumers are constantly bombarded with content every time they visit a website, check their social media accounts, or open their emails. Visual content marketing has the power to overcome these impediments for marketing teams, and is extremely important for a successful […]
Graphic designers have the fortunate problem of having a wealth of literature at our fingertips. Whether you’re a design student or a seasoned professional, it’s always important to keep your skills current and find ways to constantly improve. While it can be difficult to sift through all of the material out there, we’ve done our […]
As marketing techniques continue to change and evolve, so do sales approaches toward customer experiences. Consumers today can purchase the same product from a brick-and-mortar retail outlet as they can from a desktop or cell phone. Omnichannel marketing is the approach that seeks to ensure these various shopping experiences are seamless for the consumer. It […]
Ever since the introduction of email to mass consumers, there has been a debate as to whether email is a more effective marketing tool. As the convenience and speed of email pressed on, most people anticipated the eventual demise of physical, direct mail marketing campaigns. However, this hasn’t proven to be the case. The most […]
