In today’s digitally-driven world, it’s almost taken for granted that anything that comes in digital form is going to be more successful. We’ve seen this with everything from online shopping to digital reading, and of course how we communicate with friends, family and customers. Managing marketing and advertising should be no different. However, recent studies […]
Direct mail marketing continues to be one of the most effective tools for reaching consumers and bringing them to action. In fact, a recent study by Temple University shows that direct mail is outperforming digital ads in eight out of nine categories, and direct mail marketing holds consumer attention longer and has a more significant […]
Activism, chaotic typography, negative space designs and metallic elements dominated graphic design in 2018. However, that was so…well, 2018. Not to say that these trends have completely faded into obscurity–trends such as activism and metallic colors are still popular–but this is a new year and with it comes new graphic trends. Below are the top […]
As time progresses and technology improves, much of work and life is becoming quantified. We rely on numbers and “big data” to analyze performance, obtain a competitive advantage in the workplace and ultimately stay in business. However, generating inroads with customers proves that much more challenging with each passing day as more products and services […]
The average person has received more than his or her fair share of junk mail with bright colors, capital letters and instructions to “Buy!, Buy!, Buy!” This content is poorly planned in nearly every regard. It is not enough to simply connect with your target audience through direct mail. The content of your message matters […]
There is no sense going to great lengths to create an elaborate direct mail campaign when you do not have the right envelopes. The envelopes you select should present your message in an artful manner. Fail to select the best envelopes and you won’t get the most out of the time, money and effort you […]
Finding and retaining clients is easier said than done. It is enough of a challenge in and of itself to make initial connections with potential clients. Determining the optimal marketing approach adds a new wrinkle. Make prudent use of direct mail and you will generate important inroads with clients that have the potential to prove […]
If you are considering using direct mail, you are on the right path. However, the specific direct mail strategies you employ will ultimately make or break this approach to marketing. Direct marketing strategies are particularly important for those who work in real estate. Let’s take a look at some of the best ways for real […]
Direct mail has reached a mainstream tipping point for good reason. The strategic use of this marketing method connects you to those most inclined to spend for your services. In fact, direct mail marketing response rates have never been higher. There is clearly a shift in the manner in which consumers view advertising. People are […]
Most graphic designers fall into the same traps at the outset of their career. There is no shame in making these common mistakes. However, it is best to learn from the errs of others and sidestep setbacks when possible. Let’s take a quick look at some of the most common graphic design mistakes to heighten […]
