The arrival of the digital era has provided marketers with an abundance of channels to connect with prospective customers. These breakthrough methods of communication certainly have their merits yet there is opportunity beyond online marketing. Email is now one of the most revered avenues to connect with customers. The challenge lies in getting those on […]
Graphic design is no longer constrained to the artful presentation of documents or websites. Improvements in mobile tech and the world wide web have forged new paths for communication. Everything from the design of online stores to the aesthetics of logos, banners, flyers, slogans and brochures shapes customer perception. Font is particularly important at conveying […]
Graphic design is essential to content marketing. Carefully crafted visual content has the potential to prove quite engaging and persuasive when presented by true professionals with extensive industry experience. So don’t think of graphic design as drawings; this line of work is more about communicating in an artful manner with visually appealing images. From the […]
Direct mail marketing has quickly become a highly effective means of maintaining a rapport with interested clients. The design of your emails matters just as much, if not more, than the actual content. Find the right mix of design and content and it won’t be long until your direct mail marketing campaign generates real results. […]
Millennials are the first generation to come of age in the Digital Age. They’re the most comfortable with social media, computers, technology, and digitizing and automating tasks. They came of age during a time when print media went on the decline. For example, many may have never even read a newspaper, much less subscribed to […]
There are plenty of books, blogs, and articles on design. However, designers really are a visual bunch. After all, designers use their creativity to create visually appealing, stunning, and eye-catching work. Thus, it really makes sense that, when looking for ideas, tutorials, advice, and inspiration, that we look for visual guides. YouTube is the place […]
Direct mail can be cheap and impersonal, or it can be cheap and personal. Generic campaigns put you in front of your customers, but do you capture their attention? With variable data printing, small businesses and marketers in niches can vary their marketing campaigns to target the specific needs of a diverse audience without having […]
Companies do their best to adjust their marketing efforts to an increasingly digital world by becoming more accessible on a variety of platforms. While quantity may make a company more visible, without integration and the ability to move from one channel to another, a company is never fully utilizing their marketing potential. Omnichannel marketing synthesizes […]
Contrary to popular belief, Guttenberg did not invent printing; he invented the printing press. Printing itself began in China with wood-carved reliefs of each character that could be pressed onto a medium like silk. The Chinese also invented moveable type, too. However, early forms of printing were still expensive and time-consuming. Guttenberg’s printing press solved both of those problems.
In the beginning, there was mail… And the mail was good. Letter and post delivery has a centuries-long history. For much of the last 300 years, it’s been the main, and perhaps most efficient way for people to communicate with each other over long distances. Love letters, packages, bad news, catalogs, job applications, and so […]
