Every industry has its own vernacular and the printing industry is no different. For customers, however, these words may be unfamiliar. To help, our team has compiled a handy guide to help you learn more about common lingo you might hear among print professionals. Understanding this terminology can help you learn more about the wide […]
Like countless other businesses, you might be devoting all your advertising and marketing efforts to digital channels. While digital advertising is generally good for business, if you’re relying solely on digital, you might want to look into print advertising. According to a study conducted by Marketing Sherpa, print is considered the most trustworthy form of […]
While many businesses are digitally-forward with their marketing, there is still a real need to engage in print from time-to-time. Print, particularly direct mail, offers high conversion rates and resonates well with customers across many demographics.
The Digital Age is in full swing, but that doesn’t mean print is obsolete. In fact, print is making a comeback in the form of direct mail, branded materials, and more. Although more people are shopping online than ever before, you can drive traffic to your digital channels with polished print pieces. In the last […]
Say you have a limited marketing budget and want the most bang for your buck. You might be thinking that social media campaigns and advertising will bring in conversions. While social media is a marketing powerhouse, it’s surprisingly not as effective as e-mail marketing. Data backs this up; e-mail marketing has a conversion rate that’s […]
It might seem like everything is digital in the business world—especially with the advent of the Zoom meeting and widespread telecommuting in the COVID-19 era. While it might be true that most business is conducted virtually, there is still a very real need for a business card. The business card has no digital counterpart—it’s a […]
Any company can ship products in a standard brown box. As more people turn to online shopping, it’s becoming more difficult to create a unique shopper experience. Pre-Covid and pre-internet, brick-and-mortar retailers would take great care in developing a unique shopper experience. For instance, brands like Williams Sonoma, Pier One, Victoria’s Secret, and Abercrombie & […]
The point of marketing is to be seen. While direct mail can be effective, there are times when a brand is “out of sight; out of mind” if it is lost in a sea of promotional mail. One way to bypass the tendency of consumers to throw away promotional mail without looking at it is […]
The rise of the online market has led some marketers to the assumption that traditional or offline marketing is dead (or at least dying). Among other reasons for prioritizing online marketing, these companies make the mistake of assuming that social media and digital advertising are the only way to track public engagement and measure the […]
Many people underestimate the power of direct mail. It turns out this advertising method is not as obsolete as people may think. Even the world’s largest digital advertiser, Google, utilizes direct Mail. Google is a Goliath— most of us use a handful of its branches, including YouTube, Gmail, Google Docs, Google Drive, and Google Maps. […]
