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How can your business benefit from digital printing and...April 23, 2019 - 3:09 am by pio printers
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How to Measure Success with Direct Mail
UncategorizedMeasuring success with direct mail campaigns can be a bit cumbersome when compared to the accessibility of reliable metrics associated with digital marketing and advertising. Fortunately, there are methods to evaluate the success of direct mail with implementation of QR codes, discount codes, and PURLs. When developing a direct mail campaign, it is wise to look at direct mail as […]
Informed Delivery App and Promotion Helps Marketers
Direct MailInformed Delivery (ID) is a powerful tool for marketers, and the USPS just made it that much more helpful by launching a mobile app. The USPS is also running an Informed Delivery promotion to help businesses and organizations save a little money with their direct mail campaigns. Why Informed Delivery Matters It’s indisputable that ID matters to consumers. Over 77 million […]
Distance-Based Pricing with the USPS is a Possibility
Direct MailMarketers may see some changes in postage prices in the next year or two. Currently, marketing mail is shipped across the United States at a flat rate, but this may change under the Delivering for America overhaul with the USPS. While there are no concrete details yet, the USPS will soon begin to explore zone-based or distance-based pricing with marketing mail. What will […]