Interactive print? Is that even possible?


When it comes to print ads, there are thousands of different ideas and concepts that can be employed and used. How do you make your print interactive? Though it may seem like interactive print is something that is unattainable, it is far easier than you might imagine. Here are three ways that you can make your print interactive and really get your readers and viewers involved.


1    QR Codes- Everyone has smart phones these days, something that proves as a distinct advantage to the individual or the company that is using print ads. A QR code is a block code that can be read by QR readers on smart phones. These codes can lead your viewers to websites, other content, videos, other advertisements, and so much more. These codes are easy to make, easy to use, and incredibly fun.  Put them on a postcard, for example, leading scanners right to your corporate website!


2    Purpose Driven Ads- Another great way to amp up the interactivity of your ad is to create an ad that can be used for something else; an ad that has a purpose. This could be something as simple as an ad that has perforated edges and can be popped up to create a 3d ad, to something as complicated as an ad that can be made into something else. This will allow companies to make their print ad and convey the information they need while creating an ad that is fully interactive and completely memorable.

3    Wired Ads- There is a whole new genre of this, that is fully interactive because it has been wired. This means that the ad actually does something. It could be anything from playing music, to reading a message or changing the color of a picture. Whatever it is, these ads will be highly interactive. While they can be great, they do sometimes cause problems and tend to be more expensive.


By following these tips, your company will become a creative and memorable business. Remember: Interactive ads are a thing of today, not a thing of the future.

Are Bindery Services Worth The Investment?


Full-time staff at excellent bindery service companies are skilled at quickly performing graphic arts binding and print finishing solutions. You’ll actually find lower expenses when using professional bindery experts because your temporary employees often make errors and waste materials simply because of the learning curve for each custom project. Small companies literally do save money partnering with other companies for operations they need occasionally, rather than hiring another full-time staff member with all the benefits. Bindery outsourcing is not only a cost savings, but you have a guarantee the job will be ready when you need it, and the result is a perfect product.

A bindery specialist company provides professional finishing for any type of document or print media.

  • First-time perfect binding
  • Spiral and wire-O punch and binding
  • Crisp folding service when needed
  • Die cutting, perforations, and scoring
  • Hand-work, fulfillment, packet assembly
  • Saddle stitching, finish over-stitching on fine work
  • Perfect touch, clean gluing
  • Assembly like in pocket folders and professional packets
  • Precision laminating

Managing the bindery staff on a daily basis is a perfect method of operations control. We also take precautions when selecting a team for each project, they are screened and trained for specialized skills because our employees are the hands-on difference that insure your finished orders look exceptional every time.

Need Help Fast?

Give our friendly and professional marketing and customer care staff a call to discuss options like bound flip-books, homeschooling materials, any custom print work assembly, seminar workbooks, family tree booklets, bulk order reports, analysis or power point follow-along reports, custom cookbooks, or glossy print catalogs. We can service all of your multiple media bindery needs! Just get in touch with our team!

How Printers Can Improve Their Marketing Efforts


Marketing materials, especially for franchised companies with a strong online presence, is important to the branding of your merchandise with your name and logo. An online store for your marketing materials is no longer a convenience for your clients but a necessity and expectation. There are plenty of companies that specialize in such sites to make management of your online store quick and simple without need to hire an in house employee specifically to fill that role.

Latka Communications is one such company with a proven track record of success with filling the needs of company marketing materials and the handling of their orders. They specialize in providing your custom printing solutions, with custom printed items from newsletters to books. Items can be published to your website, or mailed in physical form directly to a client or to a retail storefront. This service allows you to focus on your own job of running the company successfully while we take care of the daily chore of providing these solutions to your clients.

The solution should be simple to use and easy to explain, with affordable set up to get your online store up and running. Latka Communications makes your job easier by accounting for shipping logistics by incorporating shipping with confirmation, verifying placement of an order through email, and allowing for re-order and replenishment purchases based on your client’s use of the product. Billing is customizable according to your company’s needs.

Latka Communications offers the perfect service for your online site service of marketing materials. Visit the website to see these most commonly offered features along with more detailed descriptions of customization options. By incorporating and using their knowledge and experience you can help your company increase profits through online sales.

How Can Traditional Print Take on a More Active Form

How can traditional print take on a more active form? This question, if not the answer has gained a lot of traction in the past five to 10 years. Why? Because there has been trend for books to be published and marketed in ways that really didn’t exist prior to 10 years ago. The same can be said of magazines and even newspapers.

Amazon has become a dirty word in many publishing circles. Authors can publish their work in nontraditional ways, including doing so on their own without the benefit of a publishing company. The Fifty Shades of Gray trilogy sold millions and millions of copies, and it was originally self-published without a paper version. Those success stories can turn traditional publishing on its head.

What can traditional publishing do to remain relevant? One of the first steps is to ensure that it doesn’t ignore the new forms of publishing. Harvard Business Publishing is an example of how electronic media isn’t forgotten, but it is even embraced. Authors and books are discussed on blogs. Electronic media spreads the word about new books and authors. The book is then published and it can succeed or fail on its own merits. It won’t succeed or fail based on whether it is published on the written page or only via a tablet.

Another solution is to run fewer initial copies of the paper books. Books that are released in conjunction with electronic media, as well as on the page can be successful. Once again, word must be spread, and that will be more likely to be successful when the word is spread online. People are online, like it or not, hyping the opening of a book online only makes sense.

Traditional media may not ever be what it was, but that doesn’t mean it is going away. Book publishers who want paper books to succeed will need to learn how to adjust, and if they do, their products will survive.

Ideas for Your Next Print Marketing Campaign

Ideas for Your Next Print Marketing Campaign

Print marketing is certainly not dead, as some internet devotees would have you believe. It still holds an important place in your overall marketing plans. Here are some ideas that will help your next print marketing campaign stand out from the rest.

Print Marketing Is More Unique

The competition for customers online is extreme, which makes it more difficult to stand apart from other companies in your field. Since most businesses focus on internet marketing, print media helps you to grab attention.

When you see ads in your email, how long do you usually spend looking at each one? Long enough to delete it, or perhaps to mark the email as spam. Checking your postal mail is entirely different, according to Marketing Profs. You probably bring your mail into your home and at least glance at each piece, before throwing some of them away and keeping some for sales in which you are interested. This means that print materials may receive a good deal more attention than online ads.

Print Marketing and Social Media

Many companies use social media sites to engage their customers and potential customers. Look back a bit farther. Before there were social sites online, there were business cards. Handing someone a business card is a social contact in the most basic sense. You can also integrate print marketing with social media.

Print Media with QR Codes

More people than ever connect with companies like yours online. The technology is still developing, and as it does, print media develops ways to use it. A QR code, that unusual square logo that Smarthphones can read, allows potential customers to scan your print media into their phones, and be taken to your website.

QR codes are customizable with various patterns and colors to integrate into your next print marketing campaign. This type of technology can connect people to your website, but it can do more. It can also play videos or distribute files, or share features that will encourage potential customers to seek you out and engage with you, and even share your company sales with other potential customers.

Tying Print With Mobile Devices


Some observers believe the marriage of print media and mobile devices is a new advertising genre. Many experts have been touting the value of print advertising, now that so many companies better understand the benefits–and the “warts”–surrounding digital advertising campaigns.

According to Mobile Commerce Daily, the Best Buy coordination of mobile marketing with their weekly sale circular, begun in 2010, has capitalized on the interactive benefits of mobile devices with the power of print advertising. Mobile device marketing offers an important advantage over traditional print marketing: Active calls to action.

This marriage of print and digital media offers benefits unavailable with other marketing options. Immediate and personal calls to action are a graphic example. There are other advantages you can enjoy.

  • Perfect your online presence with a great website and relevant social media pages.
  • Publish a regular newsletter with free subscriptions for your customers and prospects.
  • Combining print and mobile marketing helps deliver the “feel” and quality of your products.

Using coordinated digital and print advertising campaigns maximize your audience reach in all demographics and gains Facebook “likes” and more Tweeter followers. This combination typically results in more customers, too. More customers equal more revenue.

Your website, social media and newsletters offer another benefit. You’ll get some interested new leads that you can convert to customers. Melding print advertising with mobile devices creates engaged fans of your products or services.

Just as Best Buy uses this combination to increase sales with interactive calls to action, you can do the same for your company. Combining quality print pieces with mobile marketing campaigns gives you the cutting edge multimedia tools you need to succeed.

Integrating marketing campaigns with combinations of print and digital media can return outstanding results. When integrated with effective email marketing, print and mobile channels can increase ROI (return on investment), revenue and profitability. Using one of the top companies, like LATKA Communications, to coordinate mail or email campaigns makes it easy for you to get the most out of your advertising efforts, while enjoying budget-friendly solutions.

Four Ways To Make Your Printed Colleteral Stand Out


Even in the digital age mailboxes are flooded with flyers, trade shows are filled with brochures and desks are covered with business cards. In a sea of paper, is your print collateral getting noticed, or is it getting tossed into a recycling bin without being read?


Create a Visual Identity


Have you ever looked at someone and remembered their face but not their name? While it would be wonderful it every potential customer remembered your business the first time they “met” you, it doesn’t usually work that way. Most people need repeated exposure to your marketing materials before they act. Consistent branding is the memorable face of your business. Your printed collateral should work as a unit, along with your online presence, rather than as individual pieces. The most basic way to create a visual identity is to prominently display your logo on each piece of collateral. In addition, repeat the same color scheme, fonts and overall feel. While it seems counterintuitive to stand out by staying the same, a consistent brand helps consumers recognize you in the flood of information they see each day.


Less Is More


From your mission statement to your upcoming sale, there are dozens of things you want a potential customer to know. It’s tempting to try to squeeze them all in while you have the opportunity. But, no one wants to read a wall of text. Print collateral that is crowded, boring and text heavy will likely get overlooked. Decide on a clear message for each piece of print collateral and drill it down to it’s most basic. Make text easy to skim by using bullet points and simple, casual language. Then, use larger, bold fonts to emphasize the key words and ideas. Surround it all with ample white space and you have a message that people actually want to read.


Get Graphic


Words aren’t the only way to communicate; photos and graphics often speak louder. Charts and graphs are here to stay, but infographics are the trendiest way to both grab attention while also communicating large amounts of information. Photos are also an important way to command attention and highlight your message. But, skip the stock photography since it is instantly recognizable as being generic. Instead, use high quality, professional photographs taken at your business or of your products.


Consider the Paper


While what you say and how you say it is important, so is what you say it on. Basic paper and cardstock is fine, but not likely to capture attention. Make your printed materials feel special by using textured, recycled or glossy paper, vellum or even fabric. Think outside the box and go beyond basic square and rectangular shapes. Why not try and unexpected round poster or a die-cut brochure? Also, dark paper with white print is sure to garner attention in a stack of plain white mail.

Why We Love Print (And You Should Too!)

We love print media and there is a reason that you should love it, too. When you are working on a marketing strategy for your business, print can help you to reach your entire target demographic, regardless of their age. You cannot rely solely on the Internet because print is how you are going to market to those who are right in front of your face.

Print provides security that someone is going to see your marketing message. You never have to worry about viruses or other malware preventing your message from reaching the intended audience. Once it is printed, it is available for the world to see – you just have to get it in front of the right people.

Printing is available using new technology that allows for higher quality images, larger formatting, full bleeds and real-life colors. This ensures that you are able to portray your company in the way that it needs to be so that people find out who you are and what you are all about.

We love print because it is diverse. You can choose small business cards to hand out to people when you see them, flyers for upcoming events, and banners to tell people where you are. It is a form of marketing that has always been around and will continue to thrive as long as there are face to face interactions taking place.

Print can be affordable and there is room for small and large businesses alike to partake in it. Small businesses generally focus on personalization while large businesses focus on bulk printing. Regardless of who you are, print media can help you achieve your marketing goals in one capacity or another. From catalogs to bulk mail to posters, it can all help you market your business.

Should Your Company Be Using Direct Mail?

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The marketing strategies that work best for any company depend on the dynamics of the business, but direct mail is a useful way to capture the attention of potential customers. Most companies can benefit from using direct mail, regardless of the products or services that are provided by the business.

Focusing on the Target Audience

A key reason that direct mail works for any business is that it focuses on a particular group or target audience. That means that you are only sending out mail to appropriate individuals on your mailing list or in a particular area.

Targeted marketing is an effective way to obtain new customers because the flyer, brochure or coupons that you are sending out are reaching people who need the products or services that you provide.

Adding Personal Elements

The problem that many companies can face is providing a personal element to the business. If your company is struggling with personalization, then direct mail can be a realistic solution. When you send out a postcard, you can put the name of the individual at that address. It automatically makes the advertisement more personal and reaches out to individuals who may feel that businesses are lacking a personal touch.

Easy Measurements

The personal element and the targeted mailing is only the beginning. Direct mail is also easy to measure based on the number of homes that receive the mail. You can determine the effectiveness of your marketing strategy based on the inquiries and sales that you receive.

Every business can benefit from direct mail, but the decision to implement the strategy depends on your goals and your understanding of how the process works. Direct mail is an effective way to reach your target audience with an element of personalization, and it can help improve your sales.

[Source: USPS]

Benefits of Personalization in Marketing


An estimated 74 percent of customers get frustrated when ads that are featured for them do not seem to have anything to do with their personal interests. That alone should be enough reason for companies to realize the importance of personalization, but the benefits do not stop there. When companies take the time and energy to personalize the advertisements they are sending out to their customers, companies get more for their investment and customers receive information about products and services that are helpful for them. It’s a win for everyone involved.

Improving Conversions

Ads that are personalized have a much better chance of netting customers. Customers enjoy feeling appreciated and singled out by companies, just like they appreciated individualized service in a store. Personalized emails, for example, were found to improve conversion rates by 10 percent alone. Customers are being bombarded by marketing and advertisements on nearly every platform. Creating ads that are personalized to the individual user means that these marketing tools will stand out to customers by being actually useful.

Improving Customer Retention

Personalization of advertisements is a fantastic first step towards building a relationship with the customer. Loyalty programs and other offers that contain personalized offers are much more likely to be responded to and customers will feel more positively about a company that has gone the extra step.

Personalizing marketing offers is a fantastic way to reach customers. Rather than hitting everyone with a generalized message, personalized messages are directly applicable to the customer receiving them. Although this might take a bit more of an effort on the part of the company, the potential benefits of higher conversion rates and higher customer retention greatly outweigh any cost. Companies should definitely investigate how personalized benefits can help them be more successful in their marketing campaigns.