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Tags
advanced printing
blogging
brochures
business cards
campaign automation
catalogues
content marketing
copywriting tips
database management
digital advertising
digital marketing
direct mail
direct mail copy
direct mail tips
email
email marketing
eNewsletter
flyers
flyers and brochures
graphic design
inbound marketing
landing pages
leaflets
magazine advertising
management system marketing
marketing
mobile marketing
personalization
personalized marketing
personalized url
print
print advertising
print and digital advertising
printing
printing companies
printing company
print marketing
PURLs
qr codes
social media
social media advertising
variable data printing
website marketing
writing tips
writing tips for advertising
Tracking your Return on Investment (ROI) on Print Marketing
PrintWith such a wide range of print marketing materials available, keeping track of return on investment on sales, marketing and promotional items can be a headache. In today’s financial climate, though, with advertising budgets shrinking, you need to know what’s working and what isn’t if you’re going to make the most of limited resources. Before […]
3 Ways to Effectively Track Your Print Marketing Campaign
PrintWhether it’s digital or in print, your marketing campaign is only as successful as the metrics that generated from your strategy. One of the reasons that digital marketing has become so effective is due to the large amount of tracking points that can be collected. Unfortunately, many marketing teams believe that tracking can only be […]
Track and Measure Your Direct Mail Efforts
Direct MailDirect mail marketing continues to be one of the most effective tools for reaching consumers and bringing them to action. In fact, a recent study by Temple University shows that direct mail is outperforming digital ads in eight out of nine categories, and direct mail marketing holds consumer attention longer and has a more significant […]