Oh, the never-ending dilemma that is social media. Now, don’t get me wrong. It can be an excellent platform when used in the proper context. However, like a “stand” up comic, who has to engage the crowd to get them to laugh, social media marketers need to “stand” out in the scene online. Therein lies […]

Everyone loves a good story, right? And with content marketing gaining prominence, it is important that your work stands out. This goal can be achieved by including storytelling within your pieces. There are several ways to include storytelling in your content. One way is to tell a story that gives your audience a reason to […]

With so much advertising being thrown at millennials, it makes sense that it takes an original message to cut through the noise. And with the rise of digital media, print ads have to work twice as hard to convey a message to tech-savvy millennials. Millennials want print ads that cut to the chase and utilize […]

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