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Excellent read! Keep up the good workApril 10, 2019 - 5:13 am by Sarah Alfred
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Nice post and very helpful in today's life as the use of...January 30, 2019 - 4:35 am by Alkesh Gupta
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Print Advertising vs. Digital Advertising – When to Use What
UncategorizedJohn Wanamaker, a 19th century department store tycoon from Philadelphia, once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker had only print options at his disposal and advertising at the time was in its earliest stages, so imagine how confused he would have been if he […]
How Direct Mail and Integrated Cross Media Still Play a Vital Role in Campaigns and Elections
UncategorizedIn the ultra-competitive world of local, state and national elections, it remains vital that candidates effectively get their message to voters. This means getting to the all-important young voters that can swing elections, but it also means not alienating the base of middle-aged or older voters who got candidates there in the first place. In […]
Why Print Must Be a Part of Your Content Marketing Strategy
UncategorizedOnce upon a time, print marketing was the only game in town. Flyers, banners, posters, business cards, and ads in newspapers were essentially your sole options for getting the word out about your business. Then the Internet happened. And with the advent of company websites, email lists, and social media, everything changed. In the last […]