How to Leverage Big Data for a Highly Effective Direct Marketing Campaign - Pel Hughes print marketing new orleans

As time progresses and technology improves, much of work and life is becoming quantified.  We rely on numbers and “big data” to analyze performance, obtain a competitive advantage in the workplace and ultimately stay in business.  However, generating inroads with customers proves that much more challenging with each passing day as more products and services […]

How to Create Direct Mail Copy That Piques the Audience's Interest - Pel Hughes print marketing new orleans

The average person has received more than his or her fair share of junk mail with bright colors, capital letters and instructions to “Buy!, Buy!, Buy!”  This content is poorly planned in nearly every regard. It is not enough to simply connect with your target audience through direct mail. The content of your message matters […]

How to Select the Best Envelopes for Direct Mail Campaigns - Pel Hughes print marketing new orleans

There is no sense going to great lengths to create an elaborate direct mail campaign when you do not have the right envelopes.  The envelopes you select should present your message in an artful manner. Fail to select the best envelopes and you won’t get the most out of the time, money and effort you […]

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