3 Tips for Keeping an Active Blog

It can sometimes be daunting: sitting down at the computer screen with a blog assignment and a critical case of writers’ block. This is when having a well thought out strategy for your blog is just as important as having a strategy for the rest of your business. Here are some tips on how to […]

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What Does Integrated Marketing Mean?

Integrated marketing is: An end-to-end process of managing all activities, including marketing projects, planning, process flows, assets, supporting documentation, authorization. It includes the management of the people involved, the vendors, and the client relationships. Building, managing and executing all outbound and inbound marketing communications. Emphasis on measuring the campaign using clearly defined analytical tools. Proving […]

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Does Your Big Data Deliver Results?

Having big data is sexy and cool, but just sitting around staring at data won’t do much for you (or your company’s bottom line) if it doesn’t actually deliver results. When you’ve got googly eyes for your significant other, is he/she able to bring it? Or do you get the cold shoulder, the claim that […]

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