If your product and service descriptions are not engaging, people aren’t going to bite. Instead, they’ll bypass your information and move on to a competitor who can capture their attention with descriptions that sizzle. When you remember a few simple rules, writing an effective product and service description is a breeze. Know what you’re selling. Research […]

Website banners are a great way to both monetize your website and to get the word out about your small business on the Internet. Depending on the type of site you’re running, website banners can serve two distinct purposes. A business can purchase advertising space on your website in the form of a banner. Whenever […]

Every successful business knows that a website is the gateway to making online sales happen. Yet few understand what is involved with the creation of a website. Understanding the basics allows you to know what to place on the web page that will appeal to your readership to entice them to become loyal customers. Web […]

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