Video Marketing on a Budget

It is now common knowledge that every business with an online presence must invest in video marketing. Video content is engaging, helps explain the features of the product and gives a storyline. However, creating quality videos may be a challenge if you are working on a shoestring budget. Video marketing is becoming an expensive project, […]

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Print Advertising vs. Digital Advertising – When to Use What

John Wanamaker, a 19th century department store tycoon from Philadelphia, once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker had only print options at his disposal and advertising at the time was in its earliest stages, so imagine how confused he would have been if he […]

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How Direct Mail and Integrated Cross Media Still Play a Vital Role in Campaigns and Elections

In the ultra-competitive world of local, state and national elections, it remains vital that candidates effectively get their message to voters. This means getting to the all-important young voters that can swing elections, but it also means not alienating the base of middle-aged or older voters who got candidates there in the first place. In […]

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advanced printing blogging brochures business cards campaign automation catalogues content marketing copywriting tips database management digital advertising digital marketing direct mail direct mail copy direct mail tips email email marketing eNewsletter flyers flyers and brochures graphic design inbound marketing landing pages leaflets magazine advertising management system marketing marketing mobile marketing personalization personalized marketing personalized url print print advertising print and digital advertising printing printing companies printing company print marketing PURLs qr codes social media social media advertising variable data printing website marketing writing tips writing tips for advertising