Are you looking to improve the effectiveness of your email marketing program? If so, there are always different things that we can look at — this might include content, delivery rates, Subject Line testing, and more. Along with those items, I wanted to share three trends that may help companies to experience more success in […]
You may create opportunities for more business by developing relationships with customers that only order online. These relationships might enable your business to help the customer with their other needs. Here are 5 ways that you may be able to build greater relationships with your online-only customers: The Order Confirmation E-Mail When someone places an […]
There is no doubt that social networks are continuing to grow in popularity among all age groups. Recent statistics from Pew Internet & American Life Project indicated that 65% of online adults use social networking sites. Marketers should continue to devote resources into using that channel to reach customers and prospects. However, this can also […]
We all love answers. If our boss asks us a question, we feel really good if we have one. If we are doing the question-posing, a satisfaction itch should be scratched at least a little bit, even if the answer wasn’t exactly what we wanted. (For example – Q. Can we just order pizza tonight […]
When it comes to the worlds of sales and marketing, there are always items that we can look at to improve our effectiveness. In marketing, it may be that we want to increase brand awareness and acquire more leads. Or, it could be that we want to do a better job of attracting leads that […]
Mobile is the next big thing in marketing, and it is here now. Why should you mobilize your content? Here are five reasons! QR Codes On Direct Mailers: When you mobilize your content, you should have QR codes for people to scan. Using QR codes on direct mailers has become a popular trend because now […]
Yes, content rules. And timing is everything. Oh, and it can make a big difference if you target ME specifically. But in the end, those things are only possible if you have a good great database. If you are looking for ways to build your marketing database, a very practical goal is to increase the […]
“Tactics, Tactics, Tactics…. Everywhere I look, all I see is tactics!” Perhaps you have also felt that same way recently. We hear about tactics across nearly every marketing channel out there. QR Codes. Personalized URLs. Augmented Reality. SMS/Text-Messaging. Mobile Email. Social Media Advertising. Those are just a few of the terms that we hear and […]
We all recognize that companies no longer rely solely on direct mail and print to try to reach their customers and prospects. But as long as it remains an effective channel, businesses will use it. Here are three ways that you can use effective direct mail efforts for your business: Personalization and Segmentation: Data was […]
When designing and building a landing page, we typically have a specific purpose in mind. For example, let’s say that we have a goal of registering 100 people for an Open House event. We may promote it through direct mail, emails, and a banner ad. All of those medias will point to a landing page. […]
