Imagine for a moment that you have just returned home from a networking function. Within an hour and a half of “working the room,” you could have reasonably returned from the event with at least 30 new business cards. But in, let’s say a month or so, how will you distinguish between those companies, especially […]
Given the technological advances in digital printing, there are differences and distinct advantages that translate into a direct impact on your bottom line. Is There a Difference Between Offset and Digital Printing? With offset printing, the technology requires the use of metal plates in order to transfer (“offset”) an inked image onto a rubber blanket, […]
When interacting with clients online, over the phone, or in person it is important to ensure they feel connected to the business and its procedures. A customer feels connected when they are given personalized care and treated like a person instead of a number. Word of mouth drives business and when a client feels attached […]
Social media is quickly becoming one of the fastest lead builders available to marketers. By using specific programs designed to weed out unlikely candidates, marketers can locate potential customers and create a list of possible clients without wasting their time on generalized lists that will gain them 10 out of a hundred possibilities at best. […]
Acquiring views for your website can be compared to a rolling snowball. The more you have, the easier it is to gain. The Internet is inundated with hundreds of millions of sites, all competing for those precious page views. Here are five easy ways to build this momentum up and increase traffic to your website. […]
You’ve seen the benefits of personalized marketing campaigns in the tailored ads that frequent your sidebar on social media sites. A better example might be on sites such as Amazon, where book recommendations are made according to your recent purchases. These tailored ads have a much higher probability of catching your interest than a list […]
In today’s interactive society, it’s necessary for a company to blog on a regular basis to remain competitive. Blogging is a way for you to build your business brand, establish yourself as an authority, provide value to the community and connect directly with both existing and potential customers. When you aren’t blogging consistently, your organization […]
Marketing your business does not necessarily mean focusing on online tools or mobile strategies. Although direct mail might seem old-fashioned, it is an effective way to reach your target audience. The benefits of direct mail campaigns make it worth considering when you are looking for ways to reach out and attract new customers to your […]
Printing and mailing often go hand in hand. Why? When you print something, think about what you are going to do with it. If it is some kind of marketing campaign, it needs to be distributed – and this usually means mailing it. The printing industry often supports the mailing industry. While many people have gone […]
Most businesses realize how important having a website and blog are to generating interest in their product and attracting new customers. They end up wasting a lot of time, effort and money producing a professionally designed site with lots of bells and whistles, but poorly written content. Here are some tips on how to product […]
