New Orleans-based Pel Hughes is a printing and marketing services provider that delivers relevant marketing solutions to an array of clients – ranging from individual customers, to casinos, businesses, banks, schools and more. Challenge Pel Hughes recognized many marketing departments today fail to track conversions generated from voice interactions, creating a significant blind spot around […]
Your website is the equivalent of a physical storefront. If visitors can’t find it through the search engines, they are not going to translate into sales for your business. This is why it is so important to have a website that is SEO-friendly. This will increase your search engine rankings and help you drive more […]
Social media encourages online readers to interact with one another through comments, likes and web based friendships. While businesses are encouraged to use social media to market their services or products, it can be an overwhelming process. Certain social media sites are more popular, whereas others are targeted for particular audiences. Here are the social […]
Although they are often overlooked, direct mail campaigns are one of the most effective means of promoting your business. In order for it to be successful, however, there are a few key elements you should incorporate into the campaign. Research your target area. Choosing the right target area for your mailing is critical. Make sure the […]
Social media marketing is one of the hottest marketing trends. There is a huge amount of people using social and nearly every company has a marketing scheme designed to conquer different social media platforms. With the shift towards social that does not however mean that traditional print marketing should be abandoned altogether. Rather than ignoring […]
There’s no doubt eNewsletters are highly effective ways to market goods and services to both existing and prospective clients. But how do you create a successful newsletter that customers will read and respond to? Here are some tips to consider. 1. Write an effective subject line. The first thing the reader sees is the subject […]
There are many different successful companies out there today that have a less than successful website. Maintaining a successful website takes hard work and dedication and unfortunately some people aren’t willing to put in that effort. If you are willing to put in a bit of work and follow these simple and effective tips for […]
In today’s society we are all practically glued to our smartphones; in fact, I bet the majority of you are reading this blog post from a 4.5” by 2.3” screen. It is no secret that small and large businesses have been trying to crack the mobile marketing secrets for years. From failed text messaging advertisements […]
The most successful businesses are constantly looking for methods and techniques to expand and find new customers. For businesses looking to connect with new customers and expand their reputation, Google + offers the world’s second-largest social networking website in the world. Through Google + users have the opportunity to create their own profile and connect […]
OPPORTUNITY: Reinvent the direct mail package for a restaurant. N’Tini’s wanted to send consumers a personalized, vibrantly designed mail piece rather than their old preprinted postcard with black imprint. Previously, the client outsourced data collection, data management and mail execution. They wanted a portal to be able to manage their own data and execute campaigns […]
