Social media sites, such as Facebook and Twitter, are massive marketing tools for businesses. However, having a sign, postcard or newspaper advertisement telling readers to “like” your social media profile is not efficient. Enter into the equation QR codes. Also known as a Quick Response code, this is a useful tool for inbound marketing in […]
Don’t neglect direct mailing just because you’re heavily invested in the online marketing world. Direct mailers are a viable marketing method, particularly if you want to build up your business locally. However, there are right and wrong ways to go about a direct mail piece. Do: Make it clear what the offer is. Provide a […]
Direct marketing puts the customer and the business in direct contact with one another, therefore the term direct. The main benefit of using this form of marketing is that the results can be measured using hard data, such as through numbers or statistics. This allows marketers to understand if the applications they are using to […]
Facebook has become one of the most dynamic and profitable advertising venues in the history of advertising. In just the third quarter of 2013, Facebook earned over $2 billion in revenue thanks to its successful advertising model. There is a reason why Facebook has been able to generate so much revenue: advertisers on Facebook have […]
New Orleans-based Pel Hughes is a printing and marketing services provider that delivers relevant marketing solutions to an array of clients – ranging from individual customers, to casinos, businesses, banks, schools and more. Challenge Pel Hughes recognized many marketing departments today fail to track conversions generated from voice interactions, creating a significant blind spot around […]
Your website is the equivalent of a physical storefront. If visitors can’t find it through the search engines, they are not going to translate into sales for your business. This is why it is so important to have a website that is SEO-friendly. This will increase your search engine rankings and help you drive more […]
Social media encourages online readers to interact with one another through comments, likes and web based friendships. While businesses are encouraged to use social media to market their services or products, it can be an overwhelming process. Certain social media sites are more popular, whereas others are targeted for particular audiences. Here are the social […]
Although they are often overlooked, direct mail campaigns are one of the most effective means of promoting your business. In order for it to be successful, however, there are a few key elements you should incorporate into the campaign. Research your target area. Choosing the right target area for your mailing is critical. Make sure the […]
Social media marketing is one of the hottest marketing trends. There is a huge amount of people using social and nearly every company has a marketing scheme designed to conquer different social media platforms. With the shift towards social that does not however mean that traditional print marketing should be abandoned altogether. Rather than ignoring […]
There’s no doubt eNewsletters are highly effective ways to market goods and services to both existing and prospective clients. But how do you create a successful newsletter that customers will read and respond to? Here are some tips to consider. 1. Write an effective subject line. The first thing the reader sees is the subject […]
