Thanks to the progression of computer technology, digitally printed materials have far surpassed the use of traditional printing techniques. Whereas pre-computer days meant that printing involved messy powders and time consuming paper printing methods, today you can print on a variety of mediums. Digital printing provides the tools to print on practically any surface ranging […]
The very basic fact – which has been true for some time now – is that digital email campaigns don’t have as high a conversion rate as commercial printing. The reason: brochures, posters, banners, direct mailers, and similar products are in front of potential customers, and in easy view. For example, anyone who has ever […]
When the Internet first gained ground, websites were the main way a business could interact with customers online. Today we have several forms of social media that encourage open, community generated exchanges. One of these forms is called a blog. Blogging allows you to set up a website that is updated on a regular basis, […]
This is a trickier question than it seems to be. Print campaigns and email blasts both have their benefits and drawbacks. It may be safe to say that in order for companies to truly be effective in their marketing endeavors, both campaigns should be used. That being said, email blasts are not completely dead as […]
For new businesses, small companies, or establishments new to digital marketing, PDF magazines are a budget-friendly and simple way to start. This form of digital literature allows publishers to keep the same print format but offer a convenient option for those on the go. PDF magazines are easy to create and cost much less compared […]
Social media sites, such as Facebook and Twitter, are massive marketing tools for businesses. However, having a sign, postcard or newspaper advertisement telling readers to “like” your social media profile is not efficient. Enter into the equation QR codes. Also known as a Quick Response code, this is a useful tool for inbound marketing in […]
Don’t neglect direct mailing just because you’re heavily invested in the online marketing world. Direct mailers are a viable marketing method, particularly if you want to build up your business locally. However, there are right and wrong ways to go about a direct mail piece. Do: Make it clear what the offer is. Provide a […]
Direct marketing puts the customer and the business in direct contact with one another, therefore the term direct. The main benefit of using this form of marketing is that the results can be measured using hard data, such as through numbers or statistics. This allows marketers to understand if the applications they are using to […]
Facebook has become one of the most dynamic and profitable advertising venues in the history of advertising. In just the third quarter of 2013, Facebook earned over $2 billion in revenue thanks to its successful advertising model. There is a reason why Facebook has been able to generate so much revenue: advertisers on Facebook have […]
New Orleans-based Pel Hughes is a printing and marketing services provider that delivers relevant marketing solutions to an array of clients – ranging from individual customers, to casinos, businesses, banks, schools and more. Challenge Pel Hughes recognized many marketing departments today fail to track conversions generated from voice interactions, creating a significant blind spot around […]
