Entries by PelHughes

N’Tinis: Direct Mail Reinvention

OPPORTUNITY: Reinvent the direct mail package for a restaurant. N’Tini’s wanted to send consumers a personalized, vibrantly designed mail piece rather than their old preprinted postcard with black imprint. Previously, the client outsourced data collection, data management and mail execution. They wanted a portal to be able to manage their own data and execute campaigns […]

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Are Forms on Your Website Beneficial?

A well-designed website form is a way to effectively collect useful data while giving your website a professional appearance. Executed correctly, website forms can easily do in a couple of minutes, what it may have taken countless man hours to do by hand. For that reason, and many others, forms are valuable tools that can […]

Benefits of a Monthly eNewsletter

In today’s economy, it is harder than it has been in a very long time to get the customer to open up his wallet and give you his credit card information. Due to this, small businesses that fail to innovate or, worse still, fail to connect with their existing customer base, simply fail. One of […]

3 Best Practices for Content Marketing

Content marketing is a quick way to reach any business goals that you Still control difference viagra tablets available in chenna makes sections conditioner recommend. may have. This is one market that is rapidly growing and making a name for itself in the business world. Content marketing is great to use for any type of […]

Benefits of an Informative Business Card

Imagine for a moment that you have just returned home from a networking function. Within an hour and a half of “working the room,” you could have reasonably returned from the event with at least 30 new business cards. But in, let’s say a month or so, how will you distinguish between those companies, especially […]

How Can Your Business Benefit from Digital Printing and Copying?

Given the technological advances in digital printing, there are differences and distinct advantages that translate into a direct impact on your bottom line. Is There a Difference Between Offset and Digital Printing? With offset printing, the technology requires the use of metal plates in order to transfer (“offset”) an inked image onto a rubber blanket, […]

Connect with Your Customers

When interacting with clients online, over the phone, or in person it is important to ensure they feel connected to the business and its procedures. A customer feels connected when they are given personalized care and treated like a person instead of a number. Word of mouth drives business and when a client feels attached […]

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How Social Media can Generate Sales Leads

Social media is quickly becoming one of the fastest lead builders available to marketers. By using specific programs designed to weed out unlikely candidates, marketers can locate potential customers and create a list of possible clients without wasting their time on generalized lists that will gain them 10 out of a hundred possibilities at best. […]

5 Ways to Easily Increase Web Traffic

Acquiring views for your website can be compared to a rolling snowball. The more you have, the easier it is to gain. The Internet is inundated with hundreds of millions of sites, all competing for those precious page views. Here are five easy ways to build this momentum up and increase traffic to your website. […]

Benefits of Personalized Marketing Campaigns

You’ve seen the benefits of personalized marketing campaigns in the tailored ads that frequent your sidebar on social media sites. A better example might be on sites such as Amazon, where book recommendations are made according to your recent purchases. These tailored ads have a much higher probability of catching your interest than a list […]