What Is Integrative Marketing? Integrative marketing is a method that combines a detailed understanding of consumers with large scale data analysis to create content and communications that develops a consistent identity throughout all mediums and messages. It is a holistic method, utilizing the multitude of approaches, channels, and skill sets that are now necessary to […]
Staying in touch with existing clients and reaching out to new clients is a vitally important task for any business owner. A business owner needs to bring in new clients and continue to provide value for the current customers. In the last few years alone, many new ways have been developed to accomplish this goal. […]
Millennials, or those people 30 and under, are tech savvy, with the ability to handle all the latest gadgetry and social media with ease. This has led to the idea that they are turning their backs on print media such as newspapers and books. When you see so many using social media, it’s easy to […]
Marketing means being creative, which you need to be because of the amount of competition. Your business has to not only meet the needs of your consumers now, but also try to anticipate what they may want tomorrow. The more avenues or channels you can take to branch out and reach more customers, the more […]
One of the lesser utilized methods of marketing, including video into your everyday marketing, can drastically improve your interactions while also helping to boost and drive sales. No matter what industry you’re involved in, there is an array of ways in which you can incorporate videos into your marketing in order to boost your overall […]
As with everything else, time changes the way we live and evolve and that goes for the print industry as well. The way we used print 20 years ago is significantly different than the way we use it today and the way we will use it in the future. The key is to watch for emerging […]
When starting a marketing campaign for your business or company, the first thing you want to establish is a way to track the success of your campaigns. This will help you figure out what is working for your company and what’s not working. By establishing clear cut ways to track your marketing efforts, you can […]
One of the most important things for any print shop owner to focus on is their marketing strategy. It’s critical to keep costs low while attracting attention of a variety of people. For this reason, many small business owners have started posting videos on YouTube. While posting on Your Tube is free, it can […]
Sometimes the usual phone call or email is just the complete wrong way to follow-up with leads. While tempting, keep in mind that you may catch prospects at a bad time, lead them to feeling like they’re “being sold,” or have them ask you to stop attempting altogether. How can you spark action and interest […]
In today’s society we are all practically glued to our smartphones; in fact, I bet the majority of you are reading this blog post from a 4.5” by 2.3” screen. It is no secret that small and large businesses have been trying to crack the mobile marketing secrets for years. From failed text messaging advertisements […]
