The old adage of “striking while the iron is hot” absolutely rings true when it comes to B2B sales. Following up on leads is a crucial component of increasing sales and revenue but it’s important to understand that following up isn’t enough. When you follow up matters most. Fortunately, the hows and whens to respond […]
With today’s technology, there’s no shortage of ways for brands to interact with consumers. Integrated marketing involves coordinating cohesive and helpful brand messaging from different channels to ensure a productive customer journey. From direct mail to e-mail marketing and social media, well-executed integrated marketing is essential for streamlining communication channels in a way that helps […]
Marketing for carwashes can be tricky since this is a highly regionalized industry with some challenges such as equipment repair, seasonal upticks, and competition. One way for carwashes to gain a leg up on their competition and attract customers is to develop a data-driven marketing strategy. Data-driven marketing for carwashes helps target ideal customers, increase […]
Business cards are timeless marketing, branding, and networking tools—even in the Digital Age. If you’re wondering whether there are benefits of business cards or whether it’s worth your time to have them printed, read on to learn more about their advantages. Four Great Benefits of Business Cards #1 Business Cards Help Build Your Brand Image […]
Are you on the hunt for small business tips that work? Operating a small business is tough. Business owners wear lots of hats and have far less resources and personnel than larger corporations. When it comes to implementing new ideas or improving an existing marketing strategy, it’s vital that small business owners seek out evidence-backed […]
Although it’s booming, the HVAC industry is competitive. Fortunately, modern marketing solutions can help you boost HVAC sales easier than you might think. Our team at Pel Hughes recommends a blended approach through cross media marketing with an emphasis on personalization. Below is helpful information for using direct mail, personalization, and cross media marketing to […]
Using QR codes in cross media marketing is a win-win for both businesses/organizations and consumers. This technology makes your print marketing campaigns more effective, trackable, and engaging. Following are five benefits to implementing QR codes in cross media marketing strategies. Five Benefits to Using QR Codes in Cross Media Marketing Below are five helpful ways […]
Consumer engagement can stagnate—particularly when your customers are overwhelmed with brand messaging online and in-person. One effective method for combatting low consumer engagement is through personalization. Personalized messaging is beneficial both in the digital world and the physical one. Everything from e-mail marketing to direct mail can be personalized. What is consumer engagement and why […]
Direct mail retargeting is a powerful tool for fostering thoughtful and meaningful communication with your customers. When used throughout the customer journey, retargeting campaigns can build a loyal consumer base, increase engagement on your digital properties, and boost revenue. Using sophisticated technology, direct mail retargeting sends physical mail pieces to consumers after they have […]
Contrary to popular misconceptions, print advertising certainly contributes to a robust client/customer base, brand awareness, and healthier revenue. The trick with print ads is to utilize strategic tactics suited to your industry and business goals. Following are four helpful tips for print ads. Four Easy Tips for Print Ads Tip #1: Integrate Print Ads […]
