As a full-service printer, Pel Hughes offers book binding and pocket folders to help our clients boost brand identity and legitimacy with their clientele. Book binding and pocket folders are wonderful add-ons that are fully customizable to your organization’s or business’ unique image. Book Binding at Pel Hughes In addition to beautiful direct mail and […]
Our team at Pel Hughes utilizes a variety of advanced equipment that can enhance your direct mail campaigns with finishing touches like UV coating, foils, and raised varnishes. Ultraviolet coating is popular option to improve the appearance and durability of your mailers. This coating is also great for business cards. Read on to learn more […]
Personalized URLs are excellent marketing tools that drive consumer engagement, produce a more individualized customer experience, and help businesses develop messaging that grabs a customer’s attention. Using personalized URLs make for a robust cross media marketing strategy that gives brands and organizations a competitive edge in today’s tough business climate. What are Personalized URLs? Personalized […]
Every Door Direct Mail (EDDM) is an invaluable service provided by the USPS. This service makes it easy and affordable to send bulk mailings to every residence in a zip code or specific neighborhood. EDDM offers unique advantages to businesses, non-profit organizations, educational institutions, and political campaigns. A Brief Overview of Every Door Direct Mail […]
Did you know that direct mail has physiological, mental, and emotional effects on its recipients? It’s true. The powerful effects of direct mail have been well documented by researchers. While digital marketing has dominated the conversation in recent years, it’s wise to not overlook the positive effects of direct mail on consumers. The Neurological Effects […]
The Holiday Season is an important time for marketers. Just retail sales alone account for nearly $960 billion each year. Companies of all sizes spend about $67 billion on digital and print ads during this time, too. Holiday marketing is important for both B2B- and retail-oriented enterprises. Our team at Pel Hughes encourages clients to […]
The old adage of “striking while the iron is hot” absolutely rings true when it comes to B2B sales. Following up on leads is a crucial component of increasing sales and revenue but it’s important to understand that following up isn’t enough. When you follow up matters most. Fortunately, the hows and whens to respond […]
With today’s technology, there’s no shortage of ways for brands to interact with consumers. Integrated marketing involves coordinating cohesive and helpful brand messaging from different channels to ensure a productive customer journey. From direct mail to e-mail marketing and social media, well-executed integrated marketing is essential for streamlining communication channels in a way that helps […]
Marketing for carwashes can be tricky since this is a highly regionalized industry with some challenges such as equipment repair, seasonal upticks, and competition. One way for carwashes to gain a leg up on their competition and attract customers is to develop a data-driven marketing strategy. Data-driven marketing for carwashes helps target ideal customers, increase […]
Business cards are timeless marketing, branding, and networking tools—even in the Digital Age. If you’re wondering whether there are benefits of business cards or whether it’s worth your time to have them printed, read on to learn more about their advantages. Four Great Benefits of Business Cards #1 Business Cards Help Build Your Brand Image […]
