In today’s digital-driven marketing world, printed materials often sound like a superfluous burden on both companies and consumers. However, despite the increasing popularity of online marketing techniques, the brochure plays an important role in a company’s successful marketing structure. Brochures are one of the pillars of traditional printed marketing, and a well-designed brochure is one […]
Offset printing is one of the first printing techniques that allowed printers to inexpensively produce images and text. Although the process has been refined over the decades, it still remains a viable option for many companies. In this article we discuss the history of offset printing, how it works, and when it may be the […]
Direct mail is one of the most established marketing tools of our time. For as long as any of us can remember, receiving a brochure or letter in the mail from our favorite stores has been a staple of the American household. But with the arrival of digital marketing, many view direct mail as an […]
You’re an organization that needs brochures and postcards, or you’re a firm that needs logos and marketing materials. When it comes to having prototypes created and the final product produced, printing is printing, right? Well, not exactly. Knowing the difference between offset and digital printing can save you time, money, and for the environmentally conscious, […]
Conferences and trade shows are an ideal place to market your product, generate leads, develop a business network and drive revenue growth. Being surrounded by industry professionals offers on opportune time to invest in your marketing tactics and showcase your business ventures. However, it’s equally important that the connections you make during these events are […]
Business cards can be an effective tool to set you or your brand apart from others that refuse to use them.
From a relatively contemporary standpoint, the packaging industry began to flourish with the introduction of metal packaging in the early 1800’s. Since then, several technologies have disrupted the industry, from polyethylene, to cardboard, to plastics. Today, it’s digital printing that is changing the way the packaging industry operates. When you consider the mass consumerization of […]
Digital marketing is one of the most effective tools for reaching your audience and establishing your brand. With a talented graphic designer, companies can deliver visual messages that bring their vision to life and create graphics that stick. Unfortunately, small mistakes in final design products can leave lasting negative impressions in potential clients, and even […]
Like virtually every other aspect of our lives, printing has not only gone digital, it’s thriving there. With more manufacturers and full-scale production of digital tabletop printers than ever, it’s no wonder that older technology such as flexographic presses that use polymer plates are becoming outdated. And there is a reason why digital printing continues […]
When the argument for effectiveness of direct mail comes up it’s undoubtedly compared to its digital counterpart. And for good reason. In our modern technology-driven world, it’s generally assumed that anything coming in digital form is more efficient and more effective. Although this is largely true in many facets, ranging from online shopping to digital […]
