Direct Mail: Still the Lowest Cost-Per-Lead and Highest Conversion Rate

Direct Mail - Still the Lowest Cost-Per-Lead and Highest Conversion Rate - Pel Hughes print marketing new orleans

At first glance, it may be difficult to imagine how direct mail can generate a lower cost-per-lead than email. Postage costs continue to rise, and not to mention the costs of designing and printing, it starts to sound like direct mail campaigns are pretty expensive. However, when we hear phrases such as “lowest cost-per-lead” and […]

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DPI for Printing: What Is It and What Works Best?

DPI for Printing_ What Is It and What Works Best_ - Pel Hughes print marketing new orleans

One of the most important factors to consider when printing is DPI, or dots per inch. Basically, DPI is a measure of special printing dot density which consists of the number of individual dots that can be placed in a line within the span of 1 inch. When choosing a resolution, it’s all about determining […]

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In a World Wide Web of Design: Here Are the Best Sites for Inspiration

In a World Wide Web of Design_ Here Are the Best Sites for Inspiration - Pel Hughes print marketing new orleans

Face it, a good website is all about design. Content comes in at a distant second. Without a gripping and easy-to-use design, users will just move on to the next website. If you’re feeling a little “designer block” in developing your killer website, we’ve developed the ultimate list of go-to sites for inspiration. Take a […]

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