Direct mail for banks is a wonderful tool for consumer outreach and boosting revenue. As one of the most well-received forms of advertising, direct mail can make a big impact on your brand identity. While direct mail for banks is a good thing, it is important to be aware that the quality of your content matters. Following are some helpful tips for making the most of your next campaign.
Content Tips for Banking Direct Mail
#1 Provide Helpful Information
Effective direct mail for banks contains helpful copy for potential customers. Your campaigns are a great time to introduce new clientele to your services. If your bank offers free checking, mobile apps, automatic bill pay, and other useful tools or services, mentioning them in your direct mail copy is wise. Helpful content helps establish lasting relationships with consumers.
#2 Build Trust
Successful banks build trust with their consumers. Afterall, consumers are entrusting your institution with a very precious resource: their money. In addition to producing helpful direct mail content, including testimonials from existing customers is a great way to develop trust with new clientele. Including testimonials is one of the most compelling ways to grab attention and legitimize your brand.
#3 Be Concise with Easy-to-Understand Language
Using too much industry-related jargon can be off putting to consumers. It’s important to use copy that is easy to understand for people unfamiliar with banking and finance. People are also living very hectic and busy lives so the more concise your content is, the better it will be received.
#4 Offer Resources for Additional Information
Since space is limited on direct mail, you can always direct your recipients to sign up for e-mail newsletters, follow your bank on social media, and to links that offer more resources and information on your programs and services. Implementing QR codes and personalized URLs is a great way to provide additional information.
Routing mail recipients to e-mail, social media, and your website is smart because you can track the response rates of your direct mail while creating more avenues for communication with potential customers later.
Pel Hughes Offers Direct Mail for Banks
Pel Hughes is a family-owned, full-service printer that works with banking institutions throughout the United States. We offer an array of tools and services to help banks thrive including direct mail retargeting, cross media marketing, graphic design, database services, and campaign automation. Give our team a call at (504) 486-8646 to get started.