For marketing departments, cross-media marketing has proven to be a useful tool when it comes to increasing the success of a marketing effort. Everyone is looking to increase the ROI that they receive from the things they create and distribute — including mailers, flyers, emails, and more. By integrating those pieces with other offers and […]
In order to compete in today’s economy, you need to get your products and services in front of your target market. And the best way to do that is to use a multi-channel marketing campaign that integrates consistent messages with different channels to reach your desired prospects and customers. By reaching out in different directions, […]
When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things. Here are some tips on how to teach your target market […]
It can sometimes be daunting: sitting down at the computer screen with a blog assignment and a critical case of writers’ block. This is when having a well thought out strategy for your blog is just as important as having a strategy for the rest of your business. Here are some tips on how to […]
Integrated marketing is: An end-to-end process of managing all activities, including marketing projects, planning, process flows, assets, supporting documentation, authorization. It includes the management of the people involved, the vendors, and the client relationships. Building, managing and executing all outbound and inbound marketing communications. Emphasis on measuring the campaign using clearly defined analytical tools. Proving […]
Having big data is sexy and cool, but just sitting around staring at data won’t do much for you (or your company’s bottom line) if it doesn’t actually deliver results. When you’ve got googly eyes for your significant other, is he/she able to bring it? Or do you get the cold shoulder, the claim that […]
When you set inbound marketing into motion, you will soon find it is a strategy that thrives on consistency. The most powerful tool in your arsenal is your company website blog. You control how much information you disseminate, what information you provide and how often you distribute that information. Ideally, your blog will consist of […]
There is no doubt that content is a very important part of a company’s marketing efforts. But how can you use content successfully to actually bring in leads and sales, as opposed to just website traffic? We have some tips that we’d love to share. They center around how to create a strategy for your […]
Have you heard of the metaphor that marketing is like dating? Think about it. When you date someone, you try to look your best, present yourself well and make a good impression. You are trying to find that right fit, the person who will really click with you. In the end, you hope for a […]
Many businesses see the value in using a mix of channels for their marketing efforts. However, the question is: what are the key factors in determining the best product mix for a particular marketing campaign? Here is our answer: Determine your company’s long-term goals so you are preparedcanada goose on sale to handle growth or […]
