Direct mail is still an important part of a comprehensive advertising campaign. While some people may view direct mail as old-fashioned, there is still a significant demographic that can be reached via this tactic. Everyone in the world gets, and opens, their mail, and using direct mail advertising is one of the most effective ways […]
Cross-media campaigns can often be expensive. This is because you are creating individual campaigns for each type of media that you want to work with. You may be using telemarketers, print catalogs, a website, and much more to try and market your business. There are ways to save money when you create a cross-media campaign. […]
Videos have become an important tool in a marketer’s arsenal, and for good reason. Video has long been the best possible way to reach consumers, as shown by commercial advertisements throughout history. However, up until recently it wasn’t feasible to include videos in marketing campaigns because the bandwidth simply wasn’t there. Today, you can get […]
For companies that run direct mail campaigns, the ability to effectively measure the highs and lows of those campaigns is vital to the success of their advertising as a whole. The following tips will have you well on your way toward making the most out of your company’s direct mail marketing: Utilize a tracking software […]
Sometimes the usual phone call or email is just the complete wrong way to follow-up with leads. While tempting, keep in mind that you may catch prospects at a bad time, lead them to feeling like they’re “being sold,” or have them ask you to stop attempting altogether. How can you spark action and interest […]
Do your marketing efforts make a personal and immediate connection with your audience? Do you use a proactive approach for telling them how your business can specifically help their needs? If you feel like you should improve your campaigns but are not sure how to, take a look at these four tips to help you […]
It is safe to say that QR Codes are everywhere these days. But the real question is, are people using QR Codes correctly? To answer that question, additional questions need to be asked. These may include: “Are the QR Codes big enough to be scanned easily and quickly? Do the QR Codes link to a […]
It’s always a good time to make a proverbial clean sweep of your marketing efforts and see what needs to be cleaned up, de-cluttered or re-vamped. (Scheduling something like this once a year can be a great thing). Here Is Your Marketing Cleaning Checklist: Dump The Old Stuff Time to look at your materials, both […]
Are your sales in a slump? Or maybe your sales are just not where you want them to be. Without sales, you don’t have a business making money. So slumping sales aren’t just a downer, it can be downright scary for everyone in the company because the bottom line is that everyone feels the effects. […]
As a marketer, you may not know that there are many tools and technologies available to help your company execute successful direct mail efforts. Using tools such as variable data printing, personalized URLs, and personalized QR Codes can easily create measurable campaigns. If you are looking to personalize direct mail pieces for your customers, here […]
