A blog keeps you engaged with your industry and your community. It can position a person as a thought leader—in any business. If you are reading this, you already know that the dynamics of doing business has changed. Advertising has changed. Today’s clients expect companies to engage them. Blogging provides a straightforward entrance to the […]
Websites are the modern equivalent of a business card. They’re necessary to stay competitive. If you don’t have a website, the chances are that your competitor down the street does. And you can bet that customers will go to that business in a heartbeat if they can’t find out anything about your business online. These […]
What is the absolute BEST way to get your website content seen? People consume content all over the internet in many different ways. Think of various websites like Twitter, Snapchat, Instagram, or Facebook. The popularity of these platforms lies in the fact that people can choose how they consume information. So, how can you make […]
The belief that print is dead is not only erroneous, it is a false mindset that can cost you customers. Catalogs and brochures remain very effective tools to reach customers and drive sales. Printed marketing materials need to be a component of a successful outreach campaign. Email and digital materials are easily dismissed with a click […]
How important is the color of the mail you are sending out to prospects? Consider that the envelope is the absolute first thing a person will see. Before they read the return address, before they open it and find out what it is, they will notice the color. On that one split second alone, their […]
Marketing communications is designed to help your company gain brand awareness and at the same time retain its existing customers. However, it is not always easy to communicate effectively especially if you have no experience in the marketing field. it is hard to know who to target, how and when to market and what strategies […]
Direct mail advertisements are one of the most effective methods of advertisement. The main advantage stems from the fact that with direct mail marketing, the market targeted is one that is likely to convert rather than a general market. Moreover, it is an inexpensive method as compared with other methods of advertising, it costs much […]
With the ever-growing popularity of campaigns for social marketing, landing pages to gather leads and the use of mobile apps as marketing tools, smaller businesses may find using direct mail marketing to be viable option. With the ultimate goal of increasing traffic and leads, ensuring the optimal ROI is achieved means taking a tighter grip […]
According to Social Times, nearly 90 percent of companies rely on social media for all or part of their marketing. If you plan to use digital marketing in 2017 to promote your products or services, you should know that the internet is a powerful tool. If you use it well, you will receive great rewards. If you […]
If your business currently has a social media presence, you may have gone through the dreaded issue of having a customer post a complaint on the wall of your business page. This can be incredibly disheartening and make you wonder if it will cause you to develop a “bad reputation”, but the truth is that […]
