To say that most aspects of our daily lives are “going electronic” is an understatement. In fact, it’s wrong – we’re already there. Creative industries ranging from content marketing to creative design have moved their platforms to electronic formats. However, from time to time we still hear people argue that electronic content will never replace […]
Everyone likes to feel special. Whether it’s in our daily lives, checking our email inboxes, or receiving marketing material, it’s no secret that a personal touch can do wonders. It’s also apparent that a recent transition to video marketing remains very popular in today’s world. To illustrate, take a look at these statistics from a […]
Business to business, or B2B, marketing encompasses a large array of challenges that most marketing teams aren’t subject to. Indeed, you’re attempting to establish your brand to an industry that is well versed on the tricks of the trade. And in order to stand out among like-minded professionals, you must develop a creative and holistic […]
As a designer, one of the most important decisions you must make is when to use specific types of color. For years, there have been debates about which color printing method is supreme: process (which uses a variety of four main colors), or spot (also known as Pantone Matching System). Admittedly, there can be a […]
Although most of the country has transitioned to a largely digital lifestyle, the “email vs. direct mail” battle continues to thrive in the marketing world. And many are surprised that although there was an upswing in email marketing over a decade ago, there is more than enough recent research to show that direct mail has […]
Unlike many businesses, nonprofits face some unique challenges when it comes to marketing. Although many assume that updating a webpage and sending out a newsletter is sufficient, getting the most out of your organization takes much more. Nonprofits need to develop strong relationships with donors, volunteers and even the media in order to pursue its […]
#1 Pharmaceuticals – Medication labeling & packaging – Guidance for medication for medical staff and for patients -Legally mandated notices for proper treatment and side effects #2 Healthcare – Support documents for hospitals – Key information for dental practices – CDC guidance for COVID-19 treatment – Inter-practice communication – Patient discharge paperwork for post-care […]
Marketing can be a funny thing. It’s one of those industries that has been around for centuries, yet the trends current at the time drive its entire purpose. Yes, a similar thing can be said for most industries and professions (e.g., retail, press, sales, etc.). However, marketers must keep abreast not only of changes in […]
Packaging says a lot about your product, and about your company. It’s often the opportunity to make a great first impression on your audience; unfortunately, poor product packaging can lead to instant negativity. Whether we’re talking about online advertisements, large highway billboards, or the packaging surrounding products, in today’s culture marketers only have a few […]
Do you remember the last time you received a postcard in the mail? These days, postcards don’t come around as often as they used to, but when they do, they usually stand out. According to a study, 43% of people find print marketing to be less intrusive than online advertisements and tend to appreciate receiving […]
