In our ever-evolving digital world, email has become more of a standard nuisance rather than a creative tool to engage products. On average, business people around 120 emails per day and the ordinary Gmail account contains over 8,000 messages. So what’s the alternative? Direct mail is still a front-runner when it comes to messages that […]
To nobody’s surprise, the debate lives on: email vs. direct mail marketing. Although there was an upswing in email marketing over a decade ago, there is more than enough recent research to show that direct mail has made a significant comeback. For example, direct mail is now tied with social media as the second-most used […]
Although it may go against the current notions that digital is taking over, the fact remains that direct mail is still one of the most effective methods of reaching your customer. In fact, the response rate of direct mail is approximately nine times greater than that of email, paid searches, or social media. A strong […]
Although it may be lost on the general population, marketers recognize that direct mail is still one of the largest drivers of business in the game. For the non-believers, consider this: Direct mail is the second-most used medium (57%), tied with social media. Direct mail pulls a higher response rate than any digital direct marketing […]
“Is print dead?” seems to be one of those almost existential questions that has been asked over the past couple decades, with people expecting the answer to—at least at some point—be “yes”. We’re all aware of the digital age we live in and the importance of social media in our everyday lives. And naturally, as […]
Developing a strategic marketing strategy that drives brand awareness, consumer investment and underlying profits is the goal of any marketing team. However, even professionals with years of experience and proven tactics are constantly seeking new methods to improve marketing ROI. With dozens of tools available to help marketers, choosing the most effective is challenging. Below […]
As the digital landscape continues to shift, many marketing teams feel pressure to rollback or abandon their direct mail campaigns completely. With the popularity of digital formats and various options for receiving digital content, the perceived logic goes that tangible mail is a thing of the past. This is the mindset of unproductive marketers that […]
Like most areas of the educational world these days, technology is forcing higher education institutions to do more with less. Institutions are under increasing pressure to admit more students, retain these students, and do their best to ensure student success. Facing this pressure, tech-savvy institutions can benefit greatly from predictive analytics and predictive models to […]
It’s probably an understatement to say that most marketing teams put more focus and energy into their digital campaigns. And why shouldn’t they? Most of their intended audience spends hours a day online, either surfing the web, checking social media, or sifting through emails. However, marketers that focus solely on the digital aspect and forget […]
Most marketing teams know that even in our digital age, direct mail is still one of the most efficient and effective methods of reaching your consumer base. However, it’s the simplicity and popularity of direct mail marketing that also make it vulnerable to being tossed in the garbage along with credit card applications and cable […]
