Personalization in marketing isn’t going anywhere. In fact, this approach to reaching customers is likely here to stay because it is engaging and effective. Pel Hughes now offers personalized video, which is an easy and cost-effective way to build relationships with consumers. On average, households in the United States watch nearly 44 hours of video on devices each week. Video is a wonderful format for reaching new […]
Storytelling in marketing is more than a fad; this method of reaching consumers is powerful. This style of marketing translates well across multiple mediums, including video content, print advertising, website content, and on social media. Ford just launched a bold, storytelling-forward campaign—its biggest marketing effort in over a decade. Here we will dive into Ford’s latest effort and what makes […]
Catching a customer or client’s eye is challenging in today’s competitive business market. Small businesses often operate with small margins and face steep competition for market share. One way to capture the attention of consumers is develop a robust customer outreach strategy that includes marketing with promotional products. Marketing with promotional products has a profound psychological effect on […]
Did you know that millennials make up almost a third of the global population? Sandwiched between the Analog and Digital Ages, millennials are a generation with unique consumer needs and buying behavior. Understanding the tastes, needs, and buying behavior of millennials will help marketers engage with this generation. Following is some helpful information on millennials and their purchasing habits. Who are Millennials? Millennials were […]
Exciting branding trends are emerging in 2025 that will likely carry over into the upcoming years. Merging AI, nostalgia and respect for unique typography, beautiful color stories, and immersive media, these branding trends could breathe new life into your logos, digital graphics, packaging, and direct mail campaigns. Exciting Branding Trends You Need to Know About Eco-Friendly Aesthetics and Packaging A focus on […]
Consumer behavior has changed dramatically in the last five years—particularly due to the lingering effects of COVID-19 and because of economic uncertainty. Understanding these shifts in consumer behavior is paramount to engaging with your customers and meeting their needs. Seemingly overnight, as the nationwide lockdowns went into effect, consumers’ lives dramatically changed, and businesses rose to the challenge to ensure their needs […]
On July 13th, 2025, the USPS increased postage rates, which will increase costs for First-Class Mail, Non-Profit Mail, and Marketing Mail. On average, rates have increased a little over 7%. While the USPS still maintains affordable services compared to worldwide rates, this postage rate increase could place some financial pressure on businesses and organizations that send large print campaigns. Fortunately, there […]
People are reeling from digital fatigue. From hours of screen time to endless work e-mails and non-stop notifications, everyday people are feeling burned out, frazzled, and foggy. Print advertising and direct mail offer a quiet, comforting, and effective alternative for businesses and organizations looking to foster authentic connections with their clientele. While print advertising and […]
Personalized marketing has been a well-established trend for nearly a decade. Hyper-personalization in marketing is an emerging trend that shows great promise in reaching consumers with highly individualized and intuitive content. What is hyper-personalization exactly? Hyper-personalization derives content from data analyzed by AI (artificial intelligence) and LLMs (large language models). When AI and LLMs work […]
Advanced technology, data, and personalization are redefining higher ed marketing in 2025. As powerful technology becomes more widely available, educational institutions are turning to marketing experts to gain a competitive edge in attracting prospective students. This, paired with the fact that college-age individuals rely heavily on technology themselves, makes a compelling case for universities and […]
