Consumer behavior has changed dramatically in the last five years—particularly due to the lingering effects of COVID-19 and because of economic uncertainty. Understanding these shifts in consumer behavior is paramount to engaging with your customers and meeting their needs. Seemingly overnight, as the nationwide lockdowns went into effect, consumers’ lives dramatically changed, and businesses rose to the challenge to ensure their needs […]
On July 13th, 2025, the USPS increased postage rates, which will increase costs for First-Class Mail, Non-Profit Mail, and Marketing Mail. On average, rates have increased a little over 7%. While the USPS still maintains affordable services compared to worldwide rates, this postage rate increase could place some financial pressure on businesses and organizations that send large print campaigns. Fortunately, there […]
People are reeling from digital fatigue. From hours of screen time to endless work e-mails and non-stop notifications, everyday people are feeling burned out, frazzled, and foggy. Print advertising and direct mail offer a quiet, comforting, and effective alternative for businesses and organizations looking to foster authentic connections with their clientele. While print advertising and […]
Personalized marketing has been a well-established trend for nearly a decade. Hyper-personalization in marketing is an emerging trend that shows great promise in reaching consumers with highly individualized and intuitive content. What is hyper-personalization exactly? Hyper-personalization derives content from data analyzed by AI (artificial intelligence) and LLMs (large language models). When AI and LLMs work […]
Advanced technology, data, and personalization are redefining higher ed marketing in 2025. As powerful technology becomes more widely available, educational institutions are turning to marketing experts to gain a competitive edge in attracting prospective students. This, paired with the fact that college-age individuals rely heavily on technology themselves, makes a compelling case for universities and […]
Targeted mailing lists are the engines behind compelling and effective direct mail. A targeted mailing list makes it possible to improve personalization, segment your audience, and keep your brand messaging relevant for your recipients. With AI and machine learning, mailing lists are carefully curated, which makes them more effective than ever before. Top Benefits […]
If you’re looking to improve your small business marketing efforts in 2025, we recommend adding direct mail and Facebook ads to your arsenal of tools. It’s no secret that small business marketing involves tight budgets and limited resources. This reality means that the type of marketing and its quality is highly important to enjoying good […]
Higher ed content marketing is no easy feat. Attracting students to your college or university is challenging because the competition is steeper than ever. Developing a robust marketing strategy that marries modern digital platforms with traditional channels can help generate interest in your institution. When it comes to engaging with prospective students, content marketing is […]
Direct mail for banks is a wonderful tool for consumer outreach and boosting revenue. As one of the most well-received forms of advertising, direct mail can make a big impact on your brand identity. While direct mail for banks is a good thing, it is important to be aware that the quality of your content […]
Did you know that you can save money on marketing by working with Pel Hughes? It’s true. Pel Hughes offers cost-saving marketing options with direct mail, cross media marketing, and much more. During times of uncertainty or downturn, businesses take a hard look at their budgets. Often times, sizeable savings can be found by adjusting […]
