Advanced technology, data, and personalization are redefining higher ed marketing in 2025. As powerful technology becomes more widely available, educational institutions are turning to marketing experts to gain a competitive edge in attracting prospective students. This, paired with the fact that college-age individuals rely heavily on technology themselves, makes a compelling case for universities and […]
Targeted mailing lists are the engines behind compelling and effective direct mail. A targeted mailing list makes it possible to improve personalization, segment your audience, and keep your brand messaging relevant for your recipients. With AI and machine learning, mailing lists are carefully curated, which makes them more effective than ever before. Top Benefits […]
If you’re looking to improve your small business marketing efforts in 2025, we recommend adding direct mail and Facebook ads to your arsenal of tools. It’s no secret that small business marketing involves tight budgets and limited resources. This reality means that the type of marketing and its quality is highly important to enjoying good […]
Higher ed content marketing is no easy feat. Attracting students to your college or university is challenging because the competition is steeper than ever. Developing a robust marketing strategy that marries modern digital platforms with traditional channels can help generate interest in your institution. When it comes to engaging with prospective students, content marketing is […]
Direct mail for banks is a wonderful tool for consumer outreach and boosting revenue. As one of the most well-received forms of advertising, direct mail can make a big impact on your brand identity. While direct mail for banks is a good thing, it is important to be aware that the quality of your content […]
Did you know that you can save money on marketing by working with Pel Hughes? It’s true. Pel Hughes offers cost-saving marketing options with direct mail, cross media marketing, and much more. During times of uncertainty or downturn, businesses take a hard look at their budgets. Often times, sizeable savings can be found by adjusting […]
New mover mail campaigns are great tools that improve marketing for banks. One of the best times to attract new customers is just after they relocate. To help illustrate this point, consider the following statistics and facts: On average, 60,000 people move a day in the United States. When consumers relocate, they will make about […]
As with many other industries, direct mail retargeting for banks shows great promise. According to the USPS, direct mail retargeting boosts conversions by 20% when compared to conventional direct mail campaigns. If you’re curious about how direct mail retargeting for banks works, read on for a helpful breakdown from Pel Hughes. How Direct Mail Retargeting […]
Serving businesses, non-profit organizations, and educational institutions throughout the United States, Pel Hughes provides unparalleled client service with the help of advanced equipment and technology. By making investments in advanced printing equipment like the Ink Jet Addressing Machine, the Canon ProStream, and the Komori G40 Pel Hughes can deliver large-scale and highly customizable campaigns with […]
Thought leaders in the graphic design industry have forecasted upcoming digital and print design trends for the next year and beyond. These trend forecasts show a shift away from monochromatic and minimalist designs with an emphasis on designers utilizing AI to produce intriguing color stories, graphics, and emotional connection to art in advertising. Following are […]
