Direct Mail: The Impact of Color Psychology 

Lauded psychologist, Carl Jung believed that “color is the mother tongue of the subconscious.” In other words, he believed that color affects our mood and it can influence our actions. If you’re looking to deploy a direct mail campaign, color selection is an important design element you might have overlooked. Gaining an understanding of color psychology can enhance your marketing efforts.  

The Basics of Color Psychology 

A good deal of research has been dedicated to the use of color in marketing and how it influences consumers. From this research, we know that color can impact the perception of a brand’s image and its services. For instance, there is a psychological reason why most fast food establishments have bright hues of red and orange in their messaging. The colors a person sees can affect their overall perception of a brand or product. This is because color evokes emotion. For instance, the color red is associated with hunger or passion while blue is associated with tranquility and trustworthiness.  

Determining which colors you select for your direct mail campaign should be based on your existing brand image, what works well with your logo and other branded graphics, and the industry with which you operate.  

Graphic designers can help you pick colors that won’t appear distracting or unprofessional with your existing brand image. It is important to consult with professionals since selecting the wrong tone of a color or using too many colors could detract from your overall message. Your goal is to seamlessly inject color to evoke a response and without help from a professional, you run the risk of turning potential customers off. 

Color Psychology and Emotion 

If you’re wondering which colors could enhance your next direct mail campaign, it is important to have a basic understanding of the emotional response connected to specific colors.  

Here’s a helpful guide to get you started: 

Red: This color is seen as energetic. Red hues are commonly associated with passion, excitement, and hunger. When you think of this color, consider how people feel when they see Target’s or Coca-Cola’s logo. 

Blue: Seen as tranquil and reliable, blue is often associated with trustworthiness and dependability. A great example of blue being used to promote these emotions is how major car insurance carriers such as GEICO and Allstate utilize this color.  

Green: Conveying wholesomeness and vitality, green is often associated with nature and inviting environments. This is why many supplements, health products, and wholesome foods utilize green in their logos. Businesses based in the agricultural and food preparation industries commonly use green for these reasons.  

Orange/Yellow: These colors tend to promote feelings of optimism and joy. Due to their bright nature, these colors should be used sparingly and thoughtfully. Popular orange- and yellow-themed brands you know include Taco Bell, Nickelodeon, Fanta, and MasterCard. 

Purple: This color is most commonly associated with wisdom, royalty, and creativity. Purple is commonly seen in skincare products and among innovative brands with staying power such as Yahoo!, FedEx, and Hallmark. 

White: Typically associated with purity and cleanliness, white can evoke strong emotional associations with consumers. Many modern and minimalist brands like Ikea and Apple utilize white very well.  

Black: Although black isn’t technically a color, it is a hue that evokes emotion. Black is often perceived as strong, capable, and dominating. Popular brands you know of that utilize black include Adidas and Chanel. When black is executed strategically, it can command attention in all the right ways.  

If you have questions about color psychology and your next direct mail campaign, give the Pel Hughes team a call. We offer in-house graphic design and printing with excellent client service. You can request a quote online or call us at (504) 486-8646. 

Variable Data Printing Takes Direct Mail Marketing to the Next Level 

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Did you know that people have a stronger urge to take action with direct mail than they do with digital advertising? According to research conducted by the USPS, it’s true. There is clear data to demonstrate that people will respond to printed marketing materials more favorably than they would digital. While the numbers back up the notion that direct mail is still a powerhouse when it comes to driving sales, bear in mind that not all direct mail is created equal. One way you can make your direct mail more effective is to utilize variable data printing.  

What is variable data printing, exactly? 

Variable data printing is a method of digital printing that allows for interchangeable text without interrupting the printing process. This technology even makes it possible to utilize different graphics from piece to piece. 

 Variable data printing (VDP) technology is what makes personalizing direct mail a reality. In fact, you have probably had pieces delivered to you that utilized this VDP. With VDP, you can personalize pieces to address recipients by name on envelopes and on the salutations of letters.  

What are the benefits of variable data printing? 

One way that VDP is advantageous for your direct mail campaigns is the fact that they tend to see higher response rates. Conventional direct mail that doesn’t utilize VDP typically sees a 1% response rate. Adding VDP to the mix could easily double your response rate.  

Not only could using VDP double your response rate, it could save you money by making it possible to deploy smaller campaigns. If you know your response rate will be higher, you could downsize your campaign and still see a higher ROI. The cost savings of a smaller response rate could translate to you having the budget to use high quality graphics and paper. Investing in the quality of your direct mail can help you target niche markets such as consumers who prefer luxury products or eco-conscious buyers.  

Who benefits from VDP? 

VDP could benefit any brand but certain types of brands may find more value by implementing variable data printing. For example, brands selling niche products or catering to a specific consumer group tend to see great results with VDP. Companies selling services or products with high margins typically see better results with direct mail than businesses like restaurants or dry cleaners. This technology also helps enterprises attract new customers by boosting brand awareness.  

The best way to determine which form(s) of marketing and advertising are right for you is to devote time to research and speak with printing professionals about your budget, goals, and needs.  

Our team at Pel Hughes is happy to help you navigate your print marketing options. Our family-owned printing company serves businesses and non-profits of all sizes throughout the United States. We provide in-house graphic design, world class printing technology, database management, and campaign automation to help you boost your sales and develop a brand with staying power.  

Give our team of experts a call at (504) 486-8646 to request a quote.  

Crush It At Your Next Trade Show with these Tips

Now that COVID-19 is less of a threat, businesses are returning to their tried-and-true methods for reaching their clientele. As the economy opens back up, cities are hosting trade shows again. The likelihood that social distancing will continue to be practiced means that your booth at a trade show should be enticing with eye-catching banners or signage, your products, and well-stocked with promotional products and brochures.  

If you’re wondering how to make a great impression at your next trade show, consider the following helpful tips.  

Invest in Eye-Catching Banners or Signage 

Your booth should be enticing. You don’t want to be lost in a sea of homogenous booths. One way you can attract passersby is to have professional signage and banners that utilize your logo, attractive color schemes, and your company’s name. Well-designed banners help convey your brand’s message to others.  

The printing pros at Pel Hughes can help you develop materials that make your tradeshow booth pop. From banners to signage, our team has you covered.  

Stock Your Trade Show Booth with Promotional Products 

One thing that people look forward to at a trade show are the freebies. Promotional products can help make a lasting impression on trade show attendees. Items like pens, coffee mugs, and reusable water bottles boost brand awareness and can drive sales down the road.  

Pel Hughes offers an array of customized promotional products including face masks, hand sanitizer, reusable totes, calendars, coasters, mousepads, and umbrellas. Branding these materials with your logo and company name can serve as consistent advertising for years to come.  

Ensure that You Have Plenty of Brochures and Business Cards 

Every trade show booth should be stocked with brochures and business cards. A trade show attendee may interact with brand representatives from hundreds of booths, which can be overwhelming. Providing brochures and business cards can help attendees remember your company down the road.  

In a post-pandemic world, brochures and business cards will likely be more powerful than ever. These visual tools can help attendees understand what your company has to offer—particularly when social distancing and COVID-related hesitation affects face-to-face interactions.  

Well-made brochures should have great design, copy, and quality paper. Business cards should have eye-catching design and legible font selection. Sometimes, advanced printing techniques like raised varnish and foils produce memorable and polished business cards.  

Pel Hughes can help with both. We offer in-house graphic design and utilize state-of-the-art printing technology.  

Familiarize Yourself with Audio/Video Equipment 

The pandemic has made an impact on the sales world. Brand representatives have to contend with people who are more hesitant than ever to interact. One way around this justifiable hesitation is to utilize audio and visual technology to your advantage. Running a demo reel of your product or services along with customer testimonials and advertisements helps generate interest in what your company has to offer.  

If you intend to incorporate audio and visual tools at your trade show booth, it’s important to learn how to use this equipment long before the big day.  

If you have an upcoming trade show, consider reaching out to the pros at Pel Hughes for help. We work with businesses and non-profits in every industry. Our mission is to provide world-class service to help our clients’ businesses thrive. Visit our website to request a quote or call (504) 486-8646.  

3 Helpful Factors to Determine the Success of Direct Mail Campaigns

Evaluating the success of direct mail campaigns involves taking a comprehensive view of the types of marketing you’re using and the metrics you have. For instance, focusing heavily on one type of metric may not provide a detailed view of which elements of your marketing efforts are working and which aren’t.  

Direct mail has a powerful effect on brand recognition and consumers’ purchasing behavior. Most people find direct mail to be trustworthy and pleasant. This is a stark contrast to how some people feel about digital advertising including e-mail campaigns and sponsored content on social media.  

If you’re curious about determining the success of your direct mail campaigns, the experts at Pel Hughes offer three factors you should consider.  

#1 Utilize Cross Media Marketing  

Consistent branding across digital and non-digital channels is an important component of developing consumer awareness with your brand and your services. Inconsistent messaging can be confusing for consumers. When deploying a direct mail campaign, be certain that your messaging across all marketing channels is on-brand and cohesive.  

Direct mail can help spurn consumer action while digital advertising can help expose potential consumers to your brand. Utilizing cross media marketing properly can enhance the effectiveness of all your marketing efforts. One way to merge digital marketing with direct mail is to include incentives for visiting your website or following your social media accounts. For example, coupon codes and buy-one-get-one free promotions are great for driving direct mail recipients to your online store.  

#2 Pinpoint Audience Insights from Direct Mail Campaigns

Data can help you determine what parts of your marketing strategy are resonating with consumers. Pinpointing the metrics that help you determine this will make it that much easier to replicate a successful approach in the future.  

Helpful data such as logging answers to questions like “how did you hear about us?” can help you evaluate where new interest in your business is coming from.  

When it comes to evaluating data for consumer insights, it’s important to look at a number of metrics. Tracking website visits, increased sales, affiliate marketing links, and coupon codes specific to your direct mail campaigns are great tools for determining what generates consumer interest.  

#3 Find Balance in Creativity 

Creativity is powerful but undisciplined creativity can be a waste of your time and money. Brands need to find balance between the analytical and the creative. That being said, it is important to not stifle the creative process or the insight of graphic designers and copywriters. 

 Instead, pool ideas together and select the ideas that can help replicate successful marketing efforts of the past. One way to harness powerful creativity is to operate with an understanding of what your target consumers find important and by following the market trends of your industry.  

Pel Hughes is a family-owned enterprise offering the latest in printing technology and campaign automation. We have served businesses and non-profits throughout the United States. Our mission is to help brands thrive in an increasingly competitive business climate. Give our friendly team of experts a call today at (504) 486-8646 or fill out our convenient contact form online to request a quote.  

How to Communicate with a Graphic Designer 

In addition to offering world class printing services, Pel Hughes provides in-house graphic design for our clients who need new logos, signage, direct mail, business cards, and other print materials. If you’re new to working with a graphic designer, you might feel overwhelmed and unsure of what to expect from the process. The main thing to keep in mind when working with a graphic designer is that the process is collaborative. Your feedback is an important part of the process. That being said, there are some ways you can streamline your communication and expedite the design process by avoiding common faux-paus.  

Following are some helpful tips to make your collaboration with a graphic design team more productive.  

#1 Keep Realistic Expectations with Your Graphic Designer

Creating a graphic for your marketing and advertising materials is a process. The first draft you see might not be in line with your expectations. This is normal; however, as most first drafts are used to guide the design process. The end result could look radically different from its initial draft. Consider the first draft a litmus test for what you like and what you don’t like.  

#2 Ask Questions  

It’s perfectly acceptable to ask a graphic designer questions. Seasoned graphic designers know that many folks are not acquainted with the design process or industry lingo. One way to make your communication especially effective is to send your questions via e-mail. Interruptions—particularly telephonic ones—can slow the creative process. While not all questions are easy to formulate in written form, most are, so feel free to send e-mails with your burning questions from time-to-time.  

#3 Provide Examples of What You Like 

Although graphic designers are talented folks, they aren’t mind readers. Before you initiate the process for the first draft, we recommend sending over examples of logos, color schemes, fonts, and print materials that you find striking. Even a cover photo on Facebook or an Instagram post can make for great inspiration.  

When you send examples to your design team, it helps them understand the overall aesthetic you desire and can help them develop a clearer path forward.  

#4 Avoid Using Bland, Non-Descriptive Feedback 

Throughout the design process, your feedback will help determine the direction of your project. Non-descriptive and general feedback is usually not very helpful to the process. There are five major components to design, which are: layout, fonts, images, color, and general aesthetic. When providing feedback, discussing what you like or don’t like about each specific component is helpful. 

 For example, many clients may ask their design team to make their project “pop”. These kinds of statements don’t really move the graphic design process forward. Instead, specifics like “could we try a white background to make a logo stand out more?” or “Could we try a different font?”  would be more beneficial to generating a design you like. Details with clear and direct instructions can make a world of difference for you and your design team.  

The design process can lead to generating beautiful and well-received materials for your business. If you’re looking to create stunning print pieces for marketing and advertising, give our helpful team a call at (504) 486-8646 or request a quote online.  

How an Online Management System Can Make Marketing Easier 

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Marketing is the lifeblood for many businesses. The problem, however, is that managing marketing and advertising campaigns takes serious effort and time. Fortunately, technology has made producing marketing and advertising materials much easier with digital management systems. Our team at Pel Hughes offers Storefront—a management system that can increase efficiency and reduce your costs when it comes to handling your marketing campaigns.  

Following are four ways that Storefront can help your business.  

#1 A Convenient Hub for All Your Print Materials 

You can liken Storefront to a digital library. This system can store all your campaigns and other materials like tags and logos in one central location. Let’s say you need to update a franchise restaurant menu or edit existing materials like personalized business cards; you can do so with just a few clicks. Then, you can send these materials to the printer with ease.  

Beyond saving you time and money, Storefront can also set permissions for your account’s users. This is especially beneficial to enterprises with multiple locations or franchises. You can also enable customization for your users. This can be advantageous if you offer different services or prices from different locations. 

#2 Monitor Your Marketing Inventory & Order On-Demand 

Storefront allows for easy reporting. This is helpful for evaluating your marketing budgets or determining which materials are ordered most frequently. Automated reporting helps decision makers understand which materials are most effective and most used. It can also help ensure that your business stays within budget. 

Ordering on-demand also reduces wait times when collaborating with printing companies, marketing agencies, and freelancers. Having your materials in one convenient, secure location accelerates the deployment of your marketing and advertising campaigns.  

#3 Protect Your Brand’s Identity 

Sometimes, businesses with multiple locations and franchises can see inconsistent branding when local managers are left to their own devices. Maintaining a cohesive brand image is crucial to any enterprise’s marketing and advertising efforts. 

 Inconsistent brand messaging can produce a series of hiccups and unintended complications. With Storefront, company leaders can ensure that only approved materials are utilized. Since each user’s permissions are set by their superiors, you can eliminate the threat of inconsistent, unapproved campaigns. Decision makers can also add approval settings to each user’s profile, which adds additional protection in maintaining a cohesive brand identity.  

#4 Easy Payment Methods 

Storefront makes paying for and billing your marketing materials much easier. The interface accepts payments from PayPal and major credit/debit cards. It also allows for invoicing and purchase orders for businesses with multiple locations and franchises.  

Storefront takes a lot of the hassle out of maintaining and ordering advertising and marketing materials. With Storefront, you can protect the brand you worked so hard to develop while increasing your efficiency and reducing your marketing costs.  

If you’re interested in utilizing an online management system, we encourage you to give our helpful team at Pel Hughes a call. Pel Hughes is a woman-owned enterprise that serves businesses of all sizes in both private and non-profit sectors. We offer in-house printing and fulfillment as well as graphic design services. Visit our website or call us at (504) 486-8646 to learn more.  

A Quick Guide to Understanding Printing Lingo 

Every industry has its own vernacular and the printing industry is no different. For customers, however, these words may be unfamiliar. To help, our team has compiled a handy guide to help you learn more about common lingo you might hear among print professionals. Understanding this terminology can help you learn more about the wide range of services that Pel Hughes has to offer.

Digital Printing

In the past, printers relied on screens and plates to produce materials. Today, however, printers can print items from digital files. Digital is highly efficient but there are still instances where traditional print methods are necessary. 

CMYK, RGB, and Pantone

Choosing color is one of the most important aspects in branding and advertising. CMYK and RGB are color systems—each with different purposes. Pantone is not exactly a color system; it’s a color library with about 1800 variations. 

Unfortunately, color doesn’t translate the same across different mediums. For example, RBG (which stands for red, blue, and green) is used to convey color on computer monitors and device screens while CMYK (cyan, magenta, yellow, and black) is a color system utilized in printing. 

These different color systems can make printing from digital artwork a little tricky. When digital logos, ads, and other graphics are generated it is important that they are compatible with CMYK to ensure that your materials match your digital ones once they’re printed on paper. Knowing your pantone color numbers can be of great help to your graphic design team and the printing professionals you work with, too.

Weight

In the print world, “weight” refers to the thickness of the paper you’re using. Thicker paper is more substantial, making it ideal for business cards and brochures. Lower weight is ideal for corporate letterheads. 

Variable Data 

Variable data makes it possible to print materials with interchangeable elements without stopping the print process. A great example of variable data is printing envelopes, personalized direct mail, or letters with different addresses or names. 

2Up

This term refers to the number of prints on a piece of paper. Utilizing as much space on a piece of paper as possible saves money and reduces waste. 2UP is particularly useful for producing post cards, packaging, and business cards.

Bleed

Bleed entails a print extending beyond its cut lines. For instance, the term “full bleed” involves printing beyond paper’s cut lines to avoid unwanted margins around an image or background color. When a full bleed is needed, printers will have to use larger paper to avoid unwanted breaks in color around an image’s borders. 

It’s important to bring up bleed with your graphic designers so that they can accommodate your needs when developing your images in Photoshop, InDesign, and other software programs. 

The pros at Pel Hughes utilize the latest technology to help you develop stunning print campaigns. We offer expert assistance with direct mail, banners, signage, business cards, and more. Our team can help you develop cross channel marketing that will set your enterprise apart from the crowd, too. 

We have worked with businesses and organizations in diverse industries throughout the United States. Give Pel Hughes a call today at (504) 486-8646 to learn more about our services. 

Printing tips: 5 Rules for Readability with Type

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Word processing and desktop publishing packages allow our team at Pel Hughes to create eye catching content. While we have the software to produce professional and attention-grabbing print materials, it’s our fine-tuned experience that really impresses our clients. 

Aside from producing quality copy and the great design on your print materials, the next biggest hurdle is ensuring that the copy is readable. Many DIY marketers make common readability faux paus on printed materials that can look unprofessional, busy, and amateurish.  

Great flyers, direct mail, and brochures need an organized structure and layout with a clear typeface for optimal readability. Below we will provide some of our tried-and-true tips for developing great print materials for optimal readability.  

Keep typography simple 

Selecting one font family for your entire printed piece makes it easier for the eye to decipher when glancing across the page. Choose a font that has many different weights, sizes, and styles to use for headings, quotations, or to emphasize a particular section. Build variety playing with these variables instead of switching between multiple font families. Popular font families are Serif (which includes Times Roman) and Sans-Serif (which includes Helvetica) for producing crisp, clean, readable copy.  

Stay consistent 

Consistency will lend authority to the look of your piece and will become part of your branding for that particular item. Therefore, be sure that all of the headers look the same, including size and font type. The same goes for sub-headers and pull-quotes. This helps readers digest your materials because the content is clearly organized for their comprehension. 

Use upper and lower case 

Using standard upper and lower case letters make the wording easier for people to read. This format is also what readers are familiar with and expect to see. While you can use all capital letters for emphasis in rare cases, it is not a good idea for regular print. All capital letters for a block of text is cumbersome on the eyes. Moreover, there is a negative connotation with copy that is all capital letters as people find it aggressive and unprofessional.  

Keep lines short and add white space 

People tend to read three to four words per eye movement. It’s a good rule of thumb not to have your reader make more than two eye movements per line, so limit your lines to six to eight words. Space is always a concern with printed materials so it’s important to develop concise copy to make reading as easy as possible for your potential customers. Flyers, billboards, and posters will work best with short, bulleted points and plenty of white space. Using adequate white space increases readability by helping your eyes focus on the content.  

Use serifs 

Serifs are the little, extra strokes or flourishes at the end of the main strokes of a letter. They flow well from one letter to the next, reducing eye fatigue. Like the rest of our bodies, our eyes get tired when they have to do a lot of heavy lifting. Long printed documents such as books or sizable reports are easier to read when serif type fonts are used. 

If you’re concerned with readability, contact Pel Hughes. Our team has vast experience working with businesses of all sizes in a wide range of industries. We can help you develop compelling print pieces to win over customers and build your brand. Fill out a contact form or give us a call at (504) 486-8646. 

Benefits of Surveys in Your Marketing Campaigns

There’s a reason Fortune 500 companies invest big bucks into market research. Understanding consumers’ needs, wants, and habits can help businesses increase their sales, develop new and innovative products, and improve existing offerings. The tried-and-true survey still exists for a reason: it provides reliable and useful data for enterprises in diverse industries.

Here’s four good reasons to consider deploying a survey to boost your customer service and improve your business operations.

Honesty from Existing and Potential Customers 

Anonymous surveys solicit more honest answers than an in-person or phone-based conversation. Customers are more likely to provide candid feedback when they can do so without worrying about offending someone. This is especially useful for business owners who interface with their customers on a regular basis and develop friendly relationships. Customers may not express their true feelings about products and services in scenarios like these. Anonymous surveys can give consumers the safe space they need to share their opinions and concerns freely.

Online-Based Surveys Can Be Affordable 

While holding market research in a large conference room to test products with curated consumers can be quite expensive, sending surveys to customers after they make a purchase through e-mail is more affordable than you think. E-mail based surveys provide a lot of usable data for pennies on the dollar. Saving money on surveys while receiving troves of useful data can help develop effective advertising campaigns tailored to your customers and their preferences. Data from surveys is great for optimizing future advertising efforts.

Customer Retention 

When business owners take the initiative to care about their customers, it makes a good impression. Today’s consumer is savvy and wants to spend his or her dollar with companies who value their customers. Feeling heard and seen goes a long way. Sending easy-to-fill-out surveys after purchases, customer service calls, or once a year to touch base can go a long way in establishing long-term relationships with your customers.

Learn More About Your Customers and Competition 

The data from surveys is very useful. Beyond the questions themselves, you can group responses from a number of demographics including age, gender, annual income, level of education, professions, region, and frequency of purchase. This information can help you improve existing products and/or develop new ones that meet the needs of consumers from a variety of backgrounds.

If you haven’t implemented a survey or if it’s been a while since your last one, now’s the perfect time to give one a try.

Although printing is a core aspect of our business at Pel Hughes, our team also provides data processing and list acquisition to help our clients maintain the useful data that helps their businesses thrive. Our clients include casinos, credit unions, and much more. To learn more about how we can help you foster new revenue streams, fill out our contact form by clicking here or call (504) 486-8646.

Why You Should Personalize Your Direct Mail Campaigns

The digital world has definitely changed the landscape of marketing and advertising. Many forms of traditional marketing have waned in popularity but that doesn’t mean all conventional print advertising is obsolete. One form of marketing that still deserves your attention is direct mail campaigns. When executed effectively, direct mail yields great results. The best way to increase the effectiveness of your direct mail imitative is to make it personal.

The Case for Personalized Direct Mail 

Response rates for direct mail are higher than most think. According to the National Association of Advertisers, direct mail solicits responses about 5.1% of the time. This is sustainably higher than the response rates of e-mail, social media, and paid search, which are .6%, .6%, and .4%, respectively. When a consumer sees his or her name on a piece of mail, it helps establish a feeling that this person is valued by your business.

The response rate for direct can be made much higher when mail is personalized to its sender. Estimates indicate that responsiveness increases 135% when mail is personalized with the recipient’s full name.

This is just the tip of the iceberg. Consider the following statistics:

  • Direct mail incentivizes up to 40% of new consumers to try new businesses
  • Over 50% of consumers in the United States trust print mail more than any other form of advertising
  • Around 70% of people in the United States find direct mail more personal than the Internet
  • Direct mail resonates with millennials, too; about 30% of millennials are willing to take action after receiving direct mail
  • Response rates for direct mail for ages 18 to 24 is about 12%

There’s psychological reasons for personalizing mail, too. Modern human beings are inundated with information on a daily basis. To survive, our brains have become hyper-effective at filtering out irrelevant information. A great example of this is how we all have an uncanny ability to tune out conversations happening around our cubicles or in line at coffee shops. Since our brains are hardwired to push away chatter and messages that aren’t intended for us, personalizing mail helps break through this psychological defense mechanism. When we see our full names on a piece of mail, it allows us to turn off auto pilot and accept a message that is actually intended for us to read.

Pair Your Direct Mail and Digital Marketing Campaigns 

Direct mail and digital marketing don’t have to compete with each other. In fact, these two channels can cooperate. Providing a promotional offer on direct mail, to be used in an online store, is an effective way to merge these two forms of marketing. Since 90% of consumers will visit a website before calling a business, it’s important to provide easy links to websites and social media accounts on print advertising.

Our team at Pel Hughes is experts at helping businesses develop beautiful and effective direct mail campaigns. If you’d like to request a quote or talk to a knowledgeable member of our staff, fill out this easy contact form.