The recession that seems to be getting better but for which many companies are still recovering and/or feeling the effects, impacted the printing industry in numerous ways. Conventional manufacturers, for example, have taken the biggest hit as printers took many steps to try and conserve cash and are now trying to revitalize their businesses. Typically, […]
The real trick when it comes to creating powerful printed material is that it’s not a trick. Not really. There is a bit of a formula to it, though. Once you master this simple formula you’ll be able to create printed material that gets read time and time again. That’s where the real power comes […]
One fact that everyone can be sure of in today’s society, regardless of the industry they’re in, is that social media is here to stay. About 20 percent of women who are online use Pinterest, 100,000 tweets are sent per minute, and over 1 billion users are registered on Facebook. Now, it’s time to mix […]
When you are marketing on a budget, you can’t afford to waste money on instances that are not essential. There are a few marketing tips that you can use when you are marketing on a budget. 1. Crafting a Great Pitch In order to craft a great pitch, you need to do a little bit […]
Thanks to the progression of computer technology, digitally printed materials have far surpassed the use of traditional printing techniques. Whereas pre-computer days meant that printing involved messy powders and time consuming paper printing methods, today you can print on a variety of mediums. Digital printing provides the tools to print on practically any surface ranging […]
The very basic fact – which has been true for some time now – is that digital email campaigns don’t have as high a conversion rate as commercial printing. The reason: brochures, posters, banners, direct mailers, and similar products are in front of potential customers, and in easy view. For example, anyone who has ever […]
When the Internet first gained ground, websites were the main way a business could interact with customers online. Today we have several forms of social media that encourage open, community generated exchanges. One of these forms is called a blog. Blogging allows you to set up a website that is updated on a regular basis, […]
This is a trickier question than it seems to be. Print campaigns and email blasts both have their benefits and drawbacks. It may be safe to say that in order for companies to truly be effective in their marketing endeavors, both campaigns should be used. That being said, email blasts are not completely dead as […]
For new businesses, small companies, or establishments new to digital marketing, PDF magazines are a budget-friendly and simple way to start. This form of digital literature allows publishers to keep the same print format but offer a convenient option for those on the go. PDF magazines are easy to create and cost much less compared […]
Social media sites, such as Facebook and Twitter, are massive marketing tools for businesses. However, having a sign, postcard or newspaper advertisement telling readers to “like” your social media profile is not efficient. Enter into the equation QR codes. Also known as a Quick Response code, this is a useful tool for inbound marketing in […]
