Since the cost of large-scale radio, television and print advertising is out of reach financially for many small businesses, you might have given up hope on ever being able to afford an effective cross-media marketing campaign. Plus, advertising via social media and your website is quick, easy and inexpensive, which is why it’s so easy […]
When starting a marketing campaign for your business or company, the first thing you want to establish is a way to track the success of your campaigns. This will help you figure out what is working for your company and what’s not working. By establishing clear cut ways to track your marketing efforts, you can […]
You want to get your company’s name out there, so it’s easy to think that all you need is as many touchpoints as possible. Radio, television, print: you’re using repetition so that people will think of you the next time they need your service. However, you need to think a little bit further than just […]
Know What You Have Before Adding On Multi-channel marketing campaigns and integration of communications campaigns like PR, direct e-Mail, blogs, and sales force materials not only need cross channel management, but the future holds an expansion of online social media marketing with communications channels, not less. Forward thinking business owners understand the value of getting […]
When it comes to print ads, there are thousands of different ideas and concepts that can be employed and used. How do you make your print interactive? Though it may seem like interactive print is something that is unattainable, it is far easier than you might imagine. Here are three ways that you can make […]
In today’s digital age, a company’s blog could easily become one of its most successful marketing tools. The next time you are out somewhere in public take a look around you. How many people are passing time waiting in line, taking a walk, or simply sitting down with their noses and fingers buried in their […]
Full-time staff at excellent bindery service companies are skilled at quickly performing graphic arts binding and print finishing solutions. You’ll actually find lower expenses when using professional bindery experts because your temporary employees often make errors and waste materials simply because of the learning curve for each custom project. Small companies literally do save money […]
From screen printed T-shirts to high gloss posters, your company can reach out to the public for increased visibility. Soon people will recognize your colors, logo, and connect your brand image with your company when you use print materials on a wide scale. Depending on your marketing budget plan, you may want to have materials […]
Business owners want to use a well-coordinated marketing plan using different promotional methods with consistent brand messaging that reaches across non-traditional as well as traditional marketing channels. Print materials and online visuals alike, must have the same recognizable elements of color, visual stimuli, and Brand representation across paid advertising, public relations, social media, owned assets, […]
When it comes to creating awareness for your brand, promoting your company goes a long way. Companies are starting to hire marketing firms to help grow their company and earn them more public recognition. One of the main things that marketing firms are doing is telling the company that they are representing to have customized […]
