Whether online or offline, creating relevant messages to communicate to your audience is hugely important. These are messages that engage with people and add value to any campaign, marketing or otherwise. As you work to create your next campaign, ask yourself, “Is this message truly relevant to my following?” What Is a Relevant Message, Then? […]
Oh, the never-ending dilemma that is social media. Now, don’t get me wrong. It can be an excellent platform when used in the proper context. However, like a “stand” up comic, who has to engage the crowd to get them to laugh, social media marketers need to “stand” out in the scene online. Therein lies […]
Everyone loves a good story, right? And with content marketing gaining prominence, it is important that your work stands out. This goal can be achieved by including storytelling within your pieces. There are several ways to include storytelling in your content. One way is to tell a story that gives your audience a reason to […]
With so much advertising being thrown at millennials, it makes sense that it takes an original message to cut through the noise. And with the rise of digital media, print ads have to work twice as hard to convey a message to tech-savvy millennials. Millennials want print ads that cut to the chase and utilize […]
A blog keeps you engaged with your industry and your community. It can position a person as a thought leader—in any business. If you are reading this, you already know that the dynamics of doing business has changed. Advertising has changed. Today’s clients expect companies to engage them. Blogging provides a straightforward entrance to the […]
Websites are the modern equivalent of a business card. They’re necessary to stay competitive. If you don’t have a website, the chances are that your competitor down the street does. And you can bet that customers will go to that business in a heartbeat if they can’t find out anything about your business online. These […]
What is the absolute BEST way to get your website content seen? People consume content all over the internet in many different ways. Think of various websites like Twitter, Snapchat, Instagram, or Facebook. The popularity of these platforms lies in the fact that people can choose how they consume information. So, how can you make […]
The belief that print is dead is not only erroneous, it is a false mindset that can cost you customers. Catalogs and brochures remain very effective tools to reach customers and drive sales. Printed marketing materials need to be a component of a successful outreach campaign. Email and digital materials are easily dismissed with a click […]
How important is the color of the mail you are sending out to prospects? Consider that the envelope is the absolute first thing a person will see. Before they read the return address, before they open it and find out what it is, they will notice the color. On that one split second alone, their […]
Marketing communications is designed to help your company gain brand awareness and at the same time retain its existing customers. However, it is not always easy to communicate effectively especially if you have no experience in the marketing field. it is hard to know who to target, how and when to market and what strategies […]
