When you create a marketing campaign, you will need to make sure you have all the elements in place. As technology grows, many people think they can just stick with technology for marketing and forget about direct mail. While it is important to focus on technology, especially mobile technology, this does not mean that it […]
The goal of every marketing campaign is to be successful. In order to actually be as successful as you would like, there are a few factors that you will want to think about. This will help you to have the best results from your next marketing campaign. Diversity- the Heart of the Marketing Campaign No […]
Getting referrals for your small business is one way of growing your company. In order to benefit from referrals, you need to build your customer base. This can be accomplished by providing excellent services and products. Building solid business relationships is the foundational block of any small business. Any one of your current contacts can […]
Most business owners are not aware of the positive impact responsive web design can have on their business. The way customers are searching for products and services is changing. Consumers want a response to their questions, and answers to their problems. Modern technology such as the internet provides consumers with quick responses in record time. […]
We love print media and there is a reason that you should love it, too. When you are working on a marketing strategy for your business, print can help you to reach your entire target demographic, regardless of their age. You cannot rely solely on the Internet because print is how you are going to […]
New Mover/Birthday Acquisition Campaign A franchise restaurant group was looking to increase sales in two of their markets that were under-performing. They were looking to expand their customer base as well as respond to some changes in each of the markets. Pel Hughes worked with them to implement a direct marketing acquisition program. One of the […]
Intelligent Direct Mail Printing and Mailing Deliver the Right Message, to the Right Person, at the Right Time CHALLENGE: Political campaign managers (like all marketing managers) have found that it is getting increasingly difficult to break through the traditional direct mail advertising clutter to make a favorable impression on their customer, prospect or voter. Generic […]
Personalized URLs, or PURLs, are exactly what they sound like. Rather than randomly-generated strings of characters, your clients or staff might log in to a page such as “yourcompany.com/JohnSmith” or “JohnSmith.yourcompany.com”. User John Smith will see a personalized message, which makes him feel valued no matter what role he plays to your company or website. […]
What are your customers saying about you? If you’ve ever wondered whether your small business is hitting the mark with the people it serves, a survey may be in order. Consumer surveys give you insight into every facet of how well, or how poorly, your business is performing. Who’s Buying What? This is probably the […]
Common marketing mistakes fall into general categories; failure to understand your customer, resistance to change, and ignorance of current strategies. These categories can overlap but we will use them for our discussion. Failure to understand your customer is the basis of all marketing mistakes, because marketing is about understanding people. Do you collect data from […]
