Incorporate Marketing into Your Printed Materials

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Social media marketing is one of the hottest marketing trends. There is a huge amount of people using social and nearly every company has a marketing scheme designed to conquer different social media platforms. With the shift towards social that does not however mean that traditional print marketing should be abandoned altogether. Rather than ignoring print marketing it is now important for marketers to adopt a system that incorporates social media marketing into print. Making sure branding of social platforms and tags are all made available through print is a must as the social world progresses and people start looking for new ways to advertise themselves.

Combining both forms of advertising is a must as print media previously was self-reliant. Social can be self-reliant but it is more beneficial for a company to allow both users of social and non-social to know about each other. The goal is to market the company or brand and incorporating social branding into a print campaign can save a great deal of money and increase an ROI altogether. Incorporating marketing into your printed materials is a fantastic way in which to establish new customers by tapping into the vast potential of people who didn’t previously know about your company and its functions.

Print marketing still reaches a huge amount of people. People like to hold and possess physical objects and always will. By providing a physical printed sheet full of your company’s information, you can easily reach a new potential number of customers that previously seemed out of your grasp. Utilizing print marketing is a must to go beyond the traditional set barriers of marketing and merge the old and modern world together for huge results that are beneficial towards a companies growth and help to maintain sales and influence within a market in an industry.

5 Tips for a Successful eNewsletter

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There’s no doubt eNewsletters are highly effective ways to market goods and services to both existing and prospective clients. But how do you create a successful newsletter that customers will read and respond to?

Here are some tips to consider.

1. Write an effective subject line.

The first thing the reader sees is the subject line. Make sure it’s enticing and lures the reader into your content. Otherwise, the piece get sent straight to the trash folder.

2. Use the masthead appropriately.

Make sure your masthead includes your logo (linked to your site, of course) as well as a catchy name for the newsletter. The masthead shouldn’t take up too much space either. You want your content to be prominent and not “below the fold.”

3. Include a table of contents.

The average reader will spend less than a minute deciding if he or she will read your content. Make certain you’ve given them a clear picture of what’s in store if they investigate further. Oftentimes, a reader will use the table of contents to select the content the want to read instead of reading what you’ve placed at the top. The result? More clicks for your site.

4. Avoid sales speak.

Newsletters are supposed to contain just that – news. Readers don’t want a blatant sales pitch. Include facts, figures, photos, infographics, statistics, how-tos, tips and other helpful content that a reader can actually use. Sales pitches should be made in separate emails.

5. Highlight clients.

Incorporate testimonials and client spotlights so readers know your business is a quality outlet. Plus, by highlighting a client in your newsletter, you’ve secured your relationship even further.

Use these tips to create an effective eNewsletter for your customers and prospects. You’ll enjoy greater client engagement and increased sales thanks to a little forethought.

The Secrets to a Successful Website

There are many different successful companies out there today that have a less than successful website. Maintaining a successful website takes hard work and dedication and unfortunately some people aren’t willing to put in that effort. If you are willing to put in a bit of work and follow these simple and effective tips for creating a successful website, you’ll already be one step ahead of the rest.

3 Secrets to a Successful Website

  • Appearances are everything. Your well designed website should show the world that you are stable and successful. You want readers to take you seriously and come back for more. You should take the time to create a visually appealing and easy to navigate site. Break up content with pictures, videos and links to other information. The main thing to remember here is to keep your reader entertained.
  • Update content often. You should be updating your site every few days. Readers want to come back and see something new. Whether it’s a new blog post or new pictures, make sure you are providing new content for your readers to enjoy on a regular basis. Give visitors the option to contact you and give feedback as well. The best way to hear what your readers want to see is directly from the source itself.
  • SEO is your new best friend. In order to drive traffic to your site you need to brush up on your Search Engine Optimization skills. Using keywords to your favor is a great way to drive traffic to your site. Having a site rich in SEO keywords helps you to become visible on Google, Yahoo! and other search engines. By becoming visible on different search engines you are essentially investing in free advertising for your site!

Keep these secrets in mind when building your successful website. If you follow these simple steps and are offering your readers plenty of content to keep them engaged, you can be sure they’ll be coming back for more.

The Solution to Retail Mobile Marketing

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In today’s society we are all practically glued to our smartphones; in fact, I bet the majority of you are reading this blog post from a 4.5” by 2.3” screen. It is no secret that small and large businesses have been trying to crack the mobile marketing secrets for years. From failed text messaging advertisements to recent QR codes, mobile marketing has been a necessity that has yet to deliver the desired results – until now. Apple has once again stepped to the forefront with a mobile marketing tactic that is affordably available to big and small retail players.

Have you ever heard of the iBeacon? The iBeacon uses Bluetooth Low Energy (BLE) to create a transmitting beacon around regions, which alerts your store’s app when a user enters into the beacon’s space. Imagine that you are approaching a Macy’s store. As you enter into the Macy’s iBeacon region your phone will transmit customized coupons and even walking directions to the specific aisle where a discounted item is located. iBeacon can go so far as to prompt customers with special promotions or a personalized recommendation based on past shopping history.

A recent Bloomberg article examined the mobile marketing implications of the iBeacon. According to Bloomberg analyst Bill Carmody, at just $99 for three 50-meter transmitting beacons, “It’s as if you just added Google Analytics to your physical store – the real-life equivalent of being able to analyze page views and click throughs.” iBeacon allows retail store owners and manufactures to analyze retail traffic patterns, specific hover zones, and purchase patterns.

The possibilities for targeted mobile marketing are now endless. As we enter the busy holiday shopping season we will soon discover if iBeacon proves to be the mobile marketing breakthrough that it currently seems to be.

[Source: Business Week – http://ilnk.me/15588]

Tricks To Effectively Utilizing Google+

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The most successful businesses are constantly looking for methods and techniques to expand and find new customers. For businesses looking to connect with new customers and expand their reputation, Google + offers the world’s second-largest social networking website in the world. Through Google + users have the opportunity to create their own profile and connect with others through the formulation of “circle” groups. Google Plus users grow their network by posting useful information, posts, images and videos that can quickly go viral. Below, we will examine how to effectively utilize Google +.

1. Link your Google + Account to Other Forms of Social Media

To generate more traffic and interest in your product or service, consider placing your Google+ Badge on your company website, blog and social media site to generate new and loyal customers. Because Google + can be linked and shared to thousands of users, the content on your profile can go viral in an extremely short period of time. Invite your friends, business partners and existing clients to your Google+ circle where it can be shared and viewed by all of their contacts and associates too.

2. Market to the Right Audience

Prior to launching a Google + profile, spend time considering who your target audience is. Once this is determined, market your Google + profile to cater to these individuals. If you are trying to connect with a younger demographic, post and share content that is relatable to their age group.

3. Inviting People to Join your Circle is only Half the Battle

If your Google+ account is not updated on a regular basis with new and interesting posts, people who are in your circles will forget about your profile. Start with an introduction post that tells your connections what you are offering and continue to update this information with useful content.

N’Tinis: Direct Mail Reinvention

OPPORTUNITY:
Reinvent the direct mail package for a restaurant.
N’Tini’s wanted to send consumers a personalized, vibrantly designed mail piece rather than their old preprinted postcard with black imprint. Previously, the client outsourced data collection, data management and mail execution. They wanted a portal to be able to manage their own data and execute campaigns at a fraction of current costs.

STRATEGY:
Provide access to an online system for complete control over marketing materials.
Pel Hughes was able to develop an online portal that would give N’Tini’s the ability to edit and update the monthly events and specials themselves, as well as allow them to execute mail campaigns at their leisure.

RESULTS:
Increased sales, reduced costs and a thoroughly satisfied client.
When using the Pel Hughes system customized for N’Tini’s, they enjoyed a 30% jump in sales during the first three months of the partnership and reduced their marketing expenses 67% from their previous campaign. The client also expressed gratitude for the system’s amenities, ease of use and efficiency.
 
1) Reinvent direct mail package.
2) Provide access to online system.
3) Increase sales, reduce costs.