Marketing Trends to Watch in 2023
When it comes to attracting customers, having a great product or service is just half the battle. Today’s consumer favors companies with strong values and a great customer experience. Marketing trends in 2023 show that developing a robust content strategy, prioritizing open communication, and delivering a unique customer experience attracts new clientele and fosters brand loyalty. Following are three marketing trends you should consider implementing in 2023.
3 Marketing Trends You Should Know About
Focus on Quality, Useful Content
The quality of your content matters in both print and digital marketing. Where digital marketing is concerned, having top notch content will help your website rank higher in Google and Yahoo searches. It will also help create a great user experience that spurns consumer action. With print, your content helps introduce consumers to your brand and incentivize further interaction on other channels. All of your content should be original and well-written.
Copy that showcases what makes your enterprise unique and offers helpful information to consumers should be prioritized. For example, if you operate a dental practice, a good portion of your content should be dedicated to patient education. Your direct mail, social media posts, and website content should inform patients on oral health conditions and treatments.
Ideally, you want your content to create space for a connection between your business and your clientele.
Interactive Marketing
Interactive marketing has become wildly popular in the last few years and continues to resonate with consumers across many demographics. Implementing an interactive approach can be as simple as offering polls and surveys on direct mail and social media. Personalized PDFs and PURLs can also enhance the interactive experience. Interaction helps create an environment where consumers feel included and valued. Infographics can also have interactive elements when particular areas are clicked or tapped on a touchscreen.
Types of interactive touches can vary depending on your industry. For instance, boutiques and retailers can allow users to digitally dress an avatar to see how clothing pieces and accessories look together while auto dealerships can use interactive calculators to showcase a vehicle’s affordability. Some brands even develop game-like interfaces where customers can compete against one another with fun tasks for coupons and discounts.
Prioritize the Customer Experience
A poor customer experience could terminate your relationship with a consumer. According to a survey by Invoca, 76% of consumers will cease purchasing from a brand after a bad customer experience. It is important to understand that the customer experience involves much more than just how easy it was to make a purchase or how useful a product or service is. The customer experience entails everything from responsiveness on social media and customer support along with the quality of your packaging and how quickly items are shipped. The customer experience also entails a consumer’s experience interacting with brand representatives and service providers.
In a nutshell, the objective of prioritizing the customer experience is to make a customer feel valued. Something as simple as sending a direct mail piece celebrating a repeat customer’s birthday can go a long way in developing a loyal brand-to-consumer relationship.
The pros at Pel Hughes can help you incorporate these marketing trends to give you a competitive edge. We offer cross media marketing, personalized direct mail, database services, graphic design, promotional apparel, and customized packaging to help you cultivate an impeccable user experience and brand image. Give our team a call at (504) 486-8646 to learn more.
