Graphic design is essential to content marketing. Carefully crafted visual content has the potential to prove quite engaging and persuasive when presented by true professionals with extensive industry experience. So don’t think of graphic design as drawings; this line of work is more about communicating in an artful manner with visually appealing images. From the perspective of a business owner or manager, it is best to think of graphic design as a bridge that connects the company to prospective clients. Here is a look at how graphic design is used in the context of content marketing.
Graphic Design: Blog Images
Blogs have quickly become quite the important tools for connecting with potential clients. However, blogs are rife with words that the human brain does not process as quickly as images. Enlist the assistance of an experienced graphic designer and he or she will set the stage for the presentation of your blog content in a truly artful manner. Even the use of a single graphic in a blog post has the potential to keep a substantial percentage of visitors on the page and engaging with the content. Furthermore, the best graphic designers know how to strategically implement images to break up those extended sections of text and keep readers interested.
Graphic Design’s Role in Calls to Action
Calls to action, commonly referred to with the acronym of CTA, should feature a graphic that makes an emotional impact on the audience. Such an image proves indelible, linking the target customer’s emotions with your company for the long haul. Ideally, the CTA will be presented in an artful manner that inspires readers to complete an action such as clicking the link, entering contact information, subscribing or leaving a comment that opens the door for additional interaction.
The best designers understand just how important images are to content marketing. Infographics are visually pleasing as they command attention in a way plain text does not. A carefully selected graphic or photo really will generate ample interest and engage the audience. These images are especially important if the text in question is somewhat dry.
The Prudent use of Graphics Creates Lasting Connections
Visitors to your website, blog, social media, emailed newsletter and other online content will feel that much more connected to your brand if your web presence is handled by a skilled graphic designer. Elite design shapes the audience’s experience with your brand and ultimately steers clients through the sales funnel on the path to conversion.