Make Your Website SEO Friendly

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Your website is the equivalent of a physical storefront. If visitors can’t find it through the search engines, they are not going to translate into sales for your business. This is why it is so important to have a website that is SEO-friendly. This will increase your search engine rankings and help you drive more traffic to your site.

Crawlable Link Structure

The search engine spiders are constantly looking at new webpages to determine how to rank them. However, it is also important for the spiders to find more than one page on your website. This means you need to make sure your website is structured in a way where the links create a natural flow for the spiders to follow. This will increase your search rankings.

Proper Keyword Usage

This can be one of the most difficult aspects for many web designers. When they are creating content for a website, they may think the more often they use a keyword, the better the site will rank. Today, search engines look at quality, as well as which keywords are used. In addition, the search engine spiders work hard to identify websites that overuse keywords. There is a delicate balance in the number of times these words should be used to attract the attention of the search engines.

Tags

Tags are extremely important to the success of your website on the search engines. For instance, you title tags should run about 65 to 75 characters long and include the keyword near the front of the tag. Meta tags should also be used to increase your rankings on the search engines. These tags should also include the keyword and provide a good description of what the page is about.

When you make use of these important SEO elements, you will increase the rankings of your page. when your site ranks better on the search engines, you will generate more traffic, which in turn will equal more sales for your business. This will help you build a productive business online.

Which Social Media Sites are Most Beneficial?

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Social media encourages online readers to interact with one another through comments, likes and web based friendships. While businesses are encouraged to use social media to market their services or products, it can be an overwhelming process. Certain social media sites are more popular, whereas others are targeted for particular audiences. Here are the social media sites you should be focusing on.

Facebook is the most popular social media site with more than 1 billion active users worldwide. Eleven million businesses have pages on this social networking site. Therefore, you can bet you should have one of your own. The key here is to remain active by adding posts on a daily or bi-weekly basis. Additionally, to build up your social network on Facebook, respond to comments posted to your page.

Twitter is the second most popular social media site, attracting more than 200 million active users. While your comments are limited to 140 characters, this fast moving social networking format allows you to share information with a wide range of Twitter followers. Join groups and build your network to expand your horizontal reach. However, keep in mind that the number of followers you have should be approximately equal to the number of people who you are following in order to get the most out of your Twitter handle.

Other social media sites that offer more specific services include YouTube, Pinterest and LinkedIn. YouTube is ideal for sharing videos, which can become viral in an instant. Create commercials, offer how-to videos, and explain your products on YouTube. Pinterest is another visual media site, yet here you are focused on photos rather than videos. You should set up a board, or twenty, that offers helpful tips, links to blogs, and projects that are on par for your target audience. Include “pins” to your own website or blog on your boards for better results.

LinkedIn is a professional networking site that allows businesses, colleagues and job seekers to interact. For your business, include a comprehensive history of your company along with any contact information for potential employees. You should also create a personal profile illustrating your resume details and work history so to attract potential clients and customers.

Incorporate Marketing into Your Printed Materials

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Social media marketing is one of the hottest marketing trends. There is a huge amount of people using social and nearly every company has a marketing scheme designed to conquer different social media platforms. With the shift towards social that does not however mean that traditional print marketing should be abandoned altogether. Rather than ignoring print marketing it is now important for marketers to adopt a system that incorporates social media marketing into print. Making sure branding of social platforms and tags are all made available through print is a must as the social world progresses and people start looking for new ways to advertise themselves.

Combining both forms of advertising is a must as print media previously was self-reliant. Social can be self-reliant but it is more beneficial for a company to allow both users of social and non-social to know about each other. The goal is to market the company or brand and incorporating social branding into a print campaign can save a great deal of money and increase an ROI altogether. Incorporating marketing into your printed materials is a fantastic way in which to establish new customers by tapping into the vast potential of people who didn’t previously know about your company and its functions.

Print marketing still reaches a huge amount of people. People like to hold and possess physical objects and always will. By providing a physical printed sheet full of your company’s information, you can easily reach a new potential number of customers that previously seemed out of your grasp. Utilizing print marketing is a must to go beyond the traditional set barriers of marketing and merge the old and modern world together for huge results that are beneficial towards a companies growth and help to maintain sales and influence within a market in an industry.

Tricks To Effectively Utilizing Google+

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The most successful businesses are constantly looking for methods and techniques to expand and find new customers. For businesses looking to connect with new customers and expand their reputation, Google + offers the world’s second-largest social networking website in the world. Through Google + users have the opportunity to create their own profile and connect with others through the formulation of “circle” groups. Google Plus users grow their network by posting useful information, posts, images and videos that can quickly go viral. Below, we will examine how to effectively utilize Google +.

1. Link your Google + Account to Other Forms of Social Media

To generate more traffic and interest in your product or service, consider placing your Google+ Badge on your company website, blog and social media site to generate new and loyal customers. Because Google + can be linked and shared to thousands of users, the content on your profile can go viral in an extremely short period of time. Invite your friends, business partners and existing clients to your Google+ circle where it can be shared and viewed by all of their contacts and associates too.

2. Market to the Right Audience

Prior to launching a Google + profile, spend time considering who your target audience is. Once this is determined, market your Google + profile to cater to these individuals. If you are trying to connect with a younger demographic, post and share content that is relatable to their age group.

3. Inviting People to Join your Circle is only Half the Battle

If your Google+ account is not updated on a regular basis with new and interesting posts, people who are in your circles will forget about your profile. Start with an introduction post that tells your connections what you are offering and continue to update this information with useful content.

How Social Media can Generate Sales Leads

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Social media is quickly becoming one of the fastest lead builders available to marketers. By using specific programs designed to weed out unlikely candidates, marketers can locate potential customers and create a list of possible clients without wasting their time on generalized lists that will gain them 10 out of a hundred possibilities at best.

Facebook’s new Graph Search is a perfect example of how social media can categorize people according to their interests, hobbies and careers. The program follows peoples’ search patterns and collects information that allows marketers to target those individuals with things they may be interested in. A person is much morel likely to click on a banner or ad if it pertains to something they have a direct interest in.

Sites like Facebook, Twitter and LinkedIn are designed to bring people together. Marketers who are savvy in following social media and the trends associated with them can generate a list of targeted leads that allow them to focus only on individuals who have an interest in their products. This eliminates wasted time and ensures that only the ones who may want the product are reached.

Another way to generate leads using social media is to create an account for the business. Business pages can be liked and shared repeatedly reaching thousands of individuals at once. Satisfied customers can share the page and give testimonials to anyone who asks questions. While this may seem a little backwards, one of the best ways to reach several people is to let one satisfied customers shout your praises. Social media is an exceptional outlet for that type of advertising.

Developing Relationships with Online-Only Customers

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You may create opportunities for more business by developing relationships with customers that only order online. These relationships might enable your business to help the customer with their other needs.

Here are 5 ways that you may be able to build greater relationships with your online-only customers:

The Order Confirmation E-Mail
When someone places an order from your site, they certainly expect to see key details in the confirmation email. But don’t be afraid to put a personal touch on it. This may include placing your logo in the email, choosing a “friendly” font, and also phrasing the email in a way that makes people think of the humans that will be fulfilling the order.

Also, you should add links that make it easy for people to check on the status of their order, as well as to check out your company’s social media pages.

Send a Thank You Note/Gift
Alright, we know that you may not be able to do this for everyone. But from time-to-time, send a thank you note to people that have done business with you. By doing this separately from the confirmation email, you are reaching the customer multiple times but in slightly different formats. If you can send this “Thank You” in the form of a hand-written note, or accompanied with a small gift, you may make a lasting impression on that person.

And since they are already comfortable with being online, perhaps they’ll talk about your kind gesture on their social media pages.

Cross-Promote on the Web-to-Print Storefront
Certainly, you do not want to overly distract people while they are placing an order on your online storefront. However, you may reap benefits by cross-promoting other products and services in under-utilized

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real estate. This may entail putting a banner advertisement somewhere in your site that highlights something else that you offer.

Connect via Social Media
After someone places an order, take some time to search for their social media profiles. Chances are, you will find a great majority of people on LinkedIn, Facebook, or Twitter. You can use these channels to learn more about your customers, and perhaps identify ways that you can offer additional value to them in the future. This may start by simply saying “Thank You”. Or, you could comment on or “Like” content that they have posted. Also, if you add their profiles to your CRM solution, you will provide valuable data to your customer service team and marketing department in the future.

Invite them to Opt-In for Further Communications
Does your company offer a free eNewsletter? Do not hesitate to mention this to people when they are registering to use your online storefront. If they’ve enjoyed your company enough to order products from it, they may also be inclined to receive helpful information from you in the future.

Integrate Your Direct Mail and Social Media Efforts

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There is no doubt that social networks are continuing to grow in popularity among all age groups. Recent statistics from Pew Internet & American Life Project indicated that 65% of online adults use social networking sites.  Marketers should continue to devote resources into using that channel to reach customers and prospects. However, this can also create an opportunity for your mail and print channels.

Direct mail and social networking efforts can both be improved when they are integrated together. Here are 5 ideas to make that integration happen:

Put the Social Media Badge on your Direct Mailer
Alright, this one is probably the easiest and most obvious of the bunch. If you’ve invested the time in creating and managing social media profiles for your company, you need to make sure that people know about them. Sure, some might find about them via links that you’ve added to your corporate website or via their own searches.

But to ensure that everyone knows, try adding the “badge” of social media icons to your direct mail pieces.

Simply seeing the “Facebook” or “Twitter” logo on your postcard may help your target audience become aware that your company is sharing information via those channels too.

Post Links to Your Landing Page on Social Media Sites
Let’s say that you’ve created a landing page that is filled with compelling information and a form that asks the perfect amount of questions. Will people only get to that page if they receive a direct mailer that contains a personalized URL?

Give this a try – in addition to the personalized landing pages, create versions that will be available to the general public. Then, post links to the general version of the landing page on Twitter, Facebook, LinkedIn, and other social media sites that your audience uses.

Throughout the campaign, measure how people are getting to your page. Is it via the PURL on the direct mailer? Or via Twitter or Facebook? These types of reports may help you to better invest your resources in future campaigns when it comes to segments of your audience.

Make the Mailer Interactive with a QR Code
Companies of all sizes and varieties are creating videos with their Flip cameras and smart phones and uploading them to YouTube. Those videos can certainly help to spread your company’s message and to increase your SEO efforts.

But online video can also be re-purposed to make a direct mail piece interactive.

Simply create a QR Code that points directly to the YouTube video or to a mobile-optimized site that provides a link to the video. Place the QR Code on the direct mailer with a call-to-action, and then watch how your growing mobile audience responds.

Enable Landing Page Visitors to Easily Share the Link with Others
This might be the one idea where you can truly start to see growth in the overall success of your campaigns. When someone visits your landing page, make it easy for them to share a link to your content on their social media profiles.

This could be via a simple “Tweet This” button for Twitter, a “Like” button for Facebook, or some other sort of social media plug-in.

If your content is truly helpful and you make it easy for people to share it, your audience will grow with the help of others.

Drive People to Your Social Media Sites from the Thank You page
Let’s say that someone responds to the call-to-action on your direct mailer, types in their PURL, and fills out your response form. What do you then? Do you simply say Thank You?

Well, you could do that and then follow-up with them later. Or, you could try to further the engagement at that moment.

Try integrating your social media profiles into your Thank You page. This could mean simply putting icons that link to your social media pages. It could also mean embedding a YouTube video onto the page as well. Since the person has already shown interest in your company, perhaps they’d be more than willing to take a few minutes and learn a bit more about who you are and what you can do for them.

These are just a few ideas for integrating direct mail with social media. I hope that they help improve the success of your marketing and educational efforts.