In the modern marketing world, companies are looking to effectively leverage both digital and print forms of advertising and optimize them to adequately reach new customers and help the business grow. To accomplish these goals, optimizing the communications can go a long way to improving ROI and making sure that each marketing campaign accomplishes what […]
Building your brand as a printing company locally and online is possible with the right marketing campaigns and techniques in place. Understanding how to implement cross media marketing to boost the sales of your printing services is a way to take your business to the next level of success. Launch an Official Website Building an […]
Marketing is the lifeblood of any successful company. However, the digital revolution has forever changed the way this is done. Print marketing is one area highly affected by the changes brought forward by the digital revolution. Fortunately, a wise marketer can use these changes to his or her advantage. But in today’s modern marketing era, […]
With all the hoopla surrounding online advertising, many businesses abandon other forms of marketing and pump all of their resources into Internet platforms. This is a big mistake. Despite what those online “gurus” say, print marketing isn’t down for the count. A meticulously planned direct mail campaign can generate leads and have new customers kicking […]
To improve your customer’s experience online, consider these three tips. Don’t make them have to hunt you down. Online customers can easily get frustrated and give up and leave if they can’t swiftly find a way to contact you with questions about your products or services. Don’t make them scroll all the way to the […]
It’s a buzzword phrase business folks hear all the time these days – “you need to expand your presence!” Unfortunately, while this action seems to be an agreed upon need in the digital world, not as many people full understand what it means. In reality, expanding a business presence online or off is about developing […]
If you are like many business people, you may wonder how much time and money you should invest in social media on large networking websites like Google+, Facebook, and Twitter. You might havealready invested in these platforms, but you are not sure that you can measure any tangible results. While it’s nice to see a growing […]
While there are many people who love getting coupons, flyers and other marketing messages in their mailbox every day, the millennial generation is probably one group where your paper marketing methods will fall flat. If you want to reach the younger generation, you’ll have to find ways to reach them where they’re already gathering information: […]
In the glory days of print marketing, advertisers could produce just about anything they wanted and it would attract the desired attention. From listings in newspapers to colorful spots in magazines, some quality artwork and a quick catch phrase often proved all an advertising company needed to prove successful. However, this day is long gone […]
It may seem odd — bizarre, to even think that there are still people out there who have little or no use for the Internet. In an age when two out of three people own a smart phone and the average person uses three social media networks, there’s still a huge chunk of the population […]
