Jumbo Postcards are Ideal for Direct Mail Campaigns
When it comes to eye-catching direct mail, bigger is better. Jumbo postcards measure 6 x 11 inches and make for memorable direct mail campaigns. Ideal for dental and medical practices, retailers, restaurants, and service-based businesses, jumbo postcards offer plenty of space for stunning designs, high resolution photos, and copy to sell your goods or services to consumers.
If you’re looking to take your direct mail to the next level, the printing pros at Pel Hughes can help. As experts in direct mail, we offer a suite of services including graphic design, campaign automation, advanced printing techniques, and more to ensure that your campaigns resonate with consumers.
Benefits of Jumbo Postcards
#1 More Space
Smaller postcards can leave a lot to be desired because space is limited. More space means that you can provide more copy, graphics, and photos to win over potential customers and clients. A jumbo postcard, for example, can feature menus and multiple photos along with helpful information like e-mail addresses, phone numbers, and social media handles. There is plenty of room for QR codes, too to help track the effectiveness of your campaigns and route direct mail recipients to your website, social profiles, and digital sign-up forms.
Abundant space is especially beneficial to specific industries. For instance, a dental practice can benefit from jumbo postcards because these mailers are large enough to display before and after photos of cosmetic treatments. Retailers that sell jewelry or apparel benefit, too because they can showcase multiple products in photographs.
#2 Attention-Grabbing
Jumbo postcards are great for grabbing attention. Since these mailers measure 6 x 11 inches, they are sure to stand out in mailboxes. Let’s say two cafes in a neighborhood send out direct mail campaigns. One uses jumbo postcards and the other chooses a standard size. The café with the jumbo postcard can incorporate professional photos of popular dishes along with a scaled-down menu of their lunch specials. Due to limited space, the café using a standard-sized postcard can only include a fraction of the information used by their competition on a jumbo mailer. Based on this scenario, the campaign using the jumbo postcard will likely enjoy a much better response rate from consumers than the café that selected the standard size. A properly designed jumbo postcard stands out from the crowd for all the right reasons.
#3 Affordable
In addition to high response rates and more design space, jumbo postcards are more affordable than other types of direct mail like catalogues and brochures. This is because they are cheaper to produce than direct mail pieces that require binding or folding. In many cases, a jumbo postcard can accomplish as much as a brochure or catalogue can with a lot less materials and labor.
If jumbo postcards pique your interest for your next direct mail campaign, we encourage you to call our friendly experts at (504) 486-8646. The pros at Pel Hughes serve businesses and organizations throughout the United States.
