6 Money-Saving Promotions from the USPS for 2022
The postal service is offering some compelling promotions for 2022 that can help businesses and marketers save money on their print advertising campaigns. The USPS provides a number of resources and programs that benefit businesses and marketers. If any of these USPS promotions pique your interest, bear in mind that programs have time-sensitive registration dates.
Following is helpful information on six USPS promotions to check out in 2022.
Tactile, Sensory and Interactive Mail Piece Engagement Promotion
This promotion offers a 4% discount on multisensory mail pieces. Incorporating scents, unique textures, sound, and even taste into your mailings could save money in addition to sparking consumer interest in your offerings. Eligible mail includes first-class letters, flats, and cards as well as USPS marketing mail.
Registration: December 15, 2021 to July 31, 2022
Promotion Dates: February 1, 2022 to July 31, 2022
Informed Delivery Promotion
If you launch interactive campaigns with Informed Delivery, you could enjoy a 4% discount. Pairing interactive elements with a mail campaign through Informed Delivery could help drive interest to your products and your brand. This is because merging digital marketing with conventional print advertising has a positive effect on spurning consumer action. Besides, about 25% of the US population subscribes to Informed Delivery from the USPS. Eligible mail includes first-class automation flats, letters, and postcards along with marketing mail for businesses and non-profits.
Registration: June 15, 2022 to December 31, 2022
Promotion Dates: August 1, 2022 to December 31, 2022
Mobile Shopping Promotion
Implementing technology like QR codes and Snap Tags could earn marketers a 2% discount on their mailings. Eligible mail includes USPS marketing mail letters and flats for non-profits and businesses. Beyond receiving a discount, it’s important to know that utilizing mobile shopping codes is an easy way to help your customers engage with your brand.
Registration: July 15, 2022 to December 31, 2022
Promotion Dates: September 1, 2022 to December 31, 2022
Earned Value Reply Mail Promotion
The Earned Value Reply Mail promotion could earn marketers $.02 per piece in credits, which can be applied to future campaigns. Including reply mail in your campaigns can help generate consumer response. Eligible mail includes Share Mail, Business Reply Letter Mail, and Courtesy Reply Letter Mail.
Registration: February 15, 2022 to March 31, 2022
Promotion Dates: April 1, 2022 to June 30, 2022
Personalized Color Transpromo Promotion
Adding color into your campaigns is a visually-striking way to engage with potential leads. The USPS rewards the use of color with a 3% discount on mailings including those that incorporate personalization and dynamic variable print. Eligible mail includes automation letters and first-class presort.
Registration: May 15, 2022 to December 31, 2022
Promotion Dates: July 1, 2022 to December 31, 2022
Emerging and Advanced Technology Promotion
If you’ve tossed around the idea of utilizing advanced technology in your mailings, now might be the time to do so. This USPS promotionrewards businesses using technology in their campaigns with 2% and 3% discounts. Examples of technology the USPS encourages include virtual reality, mixed reality, video in print (ViP), NFC, and integration with voice assistant. USPS marketing mail and first-class letters, flats, and cards with advanced technology are eligible for this promotion.
Registration: January 15, 2022 to August 31, 2022
Promotion Dates: March 1, 2022 to August 31, 2022
You can view more details about these USPS promotions by clicking here.
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