Customer Retention Strategies That Work
Businesses today face unique challenges. One of the biggest challenges facing entrepreneurs is competition. While competition has always existed in commerce, today’s competitive climate now includes the prominent rise in e-commerce. Now that nearly any business can reach consumers across the globe with digital sales, it’s even more difficult to stand out from the crowd. These facts make customer retention more important than ever. Fortunately, the folks at Pel Hughes can help you retain customers with tried-and-true tactics like direct mail marketing, digital newsletters, and promotional gifts.
Direct Mail Marketing is a Great Customer Retention Tool
According to research conducted by the USPS and independent researchers, direct mail marketing is a powerful print advertising method that resonates across demographics, including younger folks. Direct mail sees higher response rates and sales conversions than newer forms of marketing. When it comes to customer retention, direct mail can help you reach out to existing customers such as those who signed up for loyalty programs or those who haven’t made a purchase recently. You can also integrate digital monitoring tools like QR codes to track response rates to your campaigns. The best way to spurn action from your customers is to offer an incentive to purchase such as a discount or a BOGO offer.
E-mail Marketing and Newsletters
E-mail marketing and digital newsletters are great ways to touch base with your customers and clients. Digital campaigns are easy to produce (you can even repurpose social media content) with platforms like Mail Chimp and Emma. E-mail blasts and newsletters are effective ways to announce sales, closeouts, BOGO deals, or even push sales on overstocked items.
E-mail marketing has a place beyond retail, too. Accounting firms, dental practices, law offices, and service-based business can benefit from sending newsletters and e-mail blasts. A great way for service-oriented business to utilize e-mail marketing is to offer expert tips for clients. For instance, a residential cleaning company can offer helpful hints on home organization while a local CPA can offer tax-saving insights. Providing value with your content can go a long way when it comes to retaining existing clients/customers.
Promotional Gifts
Rewarding loyal customers works wonders. Consider giving end-of-year gifts to your top customers or providing some promotional gifts to new clients. When selecting promotional gifts, we recommend choosing items that serve a purpose in everyday life. Whether that’s a reusable grocery bag, an insulated beverage container, or a t-shirt, items that almost anyone will enjoy can make a splash with your revenue-generating customers. Pel Hughes offers an assortment of promotional items like apparel, computer and phone accessories, bags, hats, and more that can be customized to beautifully represent your brand.
Customer retention is essential to a business’ survival. That’s why our team of experts work tirelessly to ensure that our clients have access to innovative tools that integrate print advertising with digital marketing. Our full-service printing company can assist with everything from database services, graphic design, high-tech printing, and fulfillment. If you’re interested in direct mail campaigns and cross media marketing, give the team at Pel Hughes a call at (504) 486-8646 or fill out our convenient contact form.
