The Healthy Mix of Print and Online

For years, the major format for advertising centered around print marketing. From billboards to newspapers and magazines, this proved to be the main method of reaching individuals throughout the country. However, as media has evolved and moved more and more towards online, it is now essential for any successful marketing campaign to originate and have a strong footprint on the Internet. For some industries though, it is still a good idea to have a healthy mix of both print and online content, just to make sure all bases are covered.

The younger demographic is going to focus primarily on the Internet. These individuals obtain their news through online publications, access social media several times a day and have their smart phone within their grasp at all times, even when they sleep. Due to this, Internet marketing for these individuals is best. It also helps companies reach the demographic easily, as they can focus on a specific target audience, based on the potential client’s likes, dislikes, income, past concerts they have gone to and just about every other piece of information available. However, for companies that focus on a wider range of clients, it is valuable to utilize print marketing as well.

Print marketing still plays an important role in advertising. Older generations are more likely to still obtain their news from daily papers, read print magazines and look through local leaflets. Due to this, any business that focuses on either an aging demographic or has split age groups as their target audience, it is always a good idea to encorporate print into the marketing budget. This way, the company can make sure they go after every possible customer and client, without leaving some individuals out simply because they do not regularly check a social media account or use the Internet every day.